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carhartt vests for men

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Soft demand (-76.0% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 0Conversion 3Competition 86Returns 0Price range 52Avg price 85Brand share 9Review moat 37Quality gap 27

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$73.64

avg listing price — sweet spot $15–$100

Price range

Good$25.66–$168.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$217K

$217K/yr · 1.3M searches

Review moat

Okay2,801.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-76.0%

90-day search growth — must beat 0% to launch

Returns

Bad14.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

43

Top-5 brand share

96%

Open market

3%

  • Carhartt83%
  • TUAOVA8%
  • Cotrasen2%
  • TBMPOY1%
  • ZENTHACE1%
  • Legendary Whitetails1%
  • Open — no brand owns it (4 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$13K9%$20K12%$26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -76.0% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 28.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Nice fit”

Warmth17%

“Definitely keeps you warm”

Quality-Overall17%

“It is well made”

Comfort-Overall8%

“Very comfortable”

Advertised Vs Actual Product4%

“As advertised”

Weight Light4%

“This vest is extremely lightweight”

Value For Money4%

“Good value”

Durability3%

“Very durable”

Pockets/Compartments2%

“Well placed pockets”

Color2%

“I bought 3 colors”

What buyers complain about

Size-Overall26%

“Sizes run big”

Quality-Overall11%

“You guys have gone down the drain in quality over the years”

Zipper Quality8%

“Feels like they went a little cheap on the zipper handle”

Material Quality7%

“it's material feels cheap”

Wrinkles4%

“It was delivered used, open bag, no tags, crumbled up and very wrinkled”

Durability3%

“not holding up well”

Functionality-Overall2%

“That didnt work”

Warmth2%

“Not as warm as we expected”

Pockets/Compartments2%

“Minimal pockets”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall63%
Chest Fit8%
Length6%
Waist Fit6%
Advertised Vs Actual Product2%
Color2%
Thin2%
Material Quality2%
Width1%
Hip Fit1%