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51

carhartt long sleeve shirts for men

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 55Growth 53Conversion 10Competition 95Returns 38Price range 87Avg price 95Brand share 33Review moat 20Quality gap 27

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Incredible$26.62

avg listing price — sweet spot $15–$100

Price range

Great$9.94–$61.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$379K

$379K/yr · 1.8M searches

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.5%

return rate — above 6% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,712.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

100

Top-5 brand share

85%

Open market

13%

  • Carhartt62%
  • Kecols12%
  • Red Kap8%
  • G Gradual2%
  • Dickies2%
  • ZITY2%
  • Open — no brand owns it (21 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8K4%$15K6%$23K8%$30K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 126 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +25.0% search growth over the last 90 days.
80K60KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit as described”

Quality-Overall18%

“Quality shirts”

Comfort-Overall10%

“It is comfortable”

Value For Money6%

“Worth it”

Material Quality5%

“Good Material”

Color4%

“Color is nice”

Warmth2%

“Not too cold not too warm”

Weight Light2%

“Its lightweight and comfortable”

Soft Feel2%

“soft to the touch”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall21%

“Run a little big”

Material Quality7%

“The material is also different”

Quality-Overall7%

“Low quality”

Shrinkage Resistance5%

“Shrinks after washing”

Thickness4%

“The fabric was a little thinner”

Value For Money3%

“They are a little costly”

Color2%

“Different colors”

Stitch/Finish/Polish2%

“Low quality stitching”

Collar Quality2%

“Absolutely hate how they misrepresent the collar”

Advertised Vs Actual Product2%

“They are not as advertised at 75% cotton”

Top return reasons

Size-Overall60%
Length11%
Chest Fit7%
Material Quality4%
Sleeve Fit3%
Color3%
Advertised Vs Actual Product2%
Waist Fit2%
Thin1%
Width1%