carhartt jacket mens
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$64.16avg listing price — sweet spot $15–$100
Market size
Great$963K$963K/yr · 12.5M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$10.99–$296.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,824.75avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
197
Top-5 brand share
63%
Open market
33%
- Carhartt34%
- TACVASEN11%
- Columbia7%
- Hanes5%
- XiaoYouYu5%
- Dickies3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 152 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket
TACVASEN$32.164.5★10,412 rev
XiaoYouYu Mens Bomber Jacket Fashion Stylish Lightweight Windbreaker Spring Fall Casual Jackets for Men Coffee Large
XiaoYouYu$30.274.5★1,356 rev
Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium
Carhartt$117.524.6★7,324 rev
Carhartt Mens Washed Duck Active Jac Black Large
Carhartt$127.404.8★7,815 rev
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium
Columbia$34.694.7★53,425 rev
Newest
by launch date
Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large
Levi Strauss Signature Gold$38.0913,208 rev
Michael Kors Mens Lightweight Bomber Jacket Wind and Water Resistant Black 2X-Large
Michael Kors$48.45303 rev
Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining
Cotrasen$104.2924 rev
Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket
Cotrasen$112.7525 rev
TACVASEN Light Jackets for Men Spring Fall Windbreaker Jacket Golf Business Full Zip Work Coat with Pocket Black M
TACVASEN$35.9356 rev
Trending
90-day click momentum
Billabong Mens Sherpa Lined Hoodie Jacket Black M
Billabong$16.784.1★
MAOYSSEN Mens Waterproof Ski Jacket Warm Winter Snow Coat Mountain Windbreaker Fur Hooded Snowboarding Jakcet Parka
MAOYSSEN$30.364.6★
Carhartt Scrubs for Men Force Cross-Flex Shirt Jacket with 5 Pockets
Carhartt$49.914.6★
Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining
Cotrasen$104.294.8★
NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki X-Large)
NAVIS MARINE$68.925.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -70.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Good quality construction”
“keeps me warm”
“Definitely worth the price”
“Feels comfortable”
“The jacket is lightweight”
“As advertised”
“good amount of pockets”
“Excellent material and is so comfortable”
“perfect for cold weather”
What buyers complain about
“To long”
“Looks low quality”
“low quality material”
“the zipper gets stuck very often”
“too thin of a polyester”
“NOT WATERPROOF”
“Didnt last”
“Very thin”
“the seams are already falling apart in multiple places on both of the ones I have of this”
“Cheap waste of money”