carhartt flannel jacket men
Skip itSoft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.27avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Good$17.44–$179.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,634.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 136K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 6% kills the launch gate
Growth
Bad-69.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
71
Top-5 brand share
77%
Open market
18%
- Legendary Whitetails29%
- Carhartt27%
- Dubinik9%
- Puwasa7%
- Pendleton5%
- WINDFIT5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large
Legendary Whitetails$31.544.6★100,538 rev
Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Spice Red X-Large
Carhartt$44.364.8★923 rev
Carhartt Mens Rugged Flex Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac Gravel Large
Carhartt$78.224.8★208 rev
Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Gravel Large
Carhartt$49.104.8★923 rev
Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium
Field & Stream$34.084.4★60 rev
Newest
by launch date
Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray
Carhartt$38.663 rev
Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt XX-Large Smoked Teal
Carhartt$39.113 rev
Dubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit
Dubinik$29.82115 rev
Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium
Field & Stream$34.0860 rev
BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)
BEFRIED$25.61246 rev
Trending
90-day click momentum
Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Forest Plaid 4X-Large
Legendary Whitetails$34.844.6★
Dubinik Mens Short Sleeve Button Down Shirts Soft Breathable Summer Vintage Regular Fit Lightweight Mens Casual Shirt Brown Blue
Dubinik$33.904.5★
Legendary Whitetails Mens Plaid Flannel 100% Cotton Long Sleeve Shirt Gunsmoke Plaid X-Large
Legendary Whitetails$20.884.7★
Dubinik Mens Short Sleeve Button Down Shirts Soft Breathable Summer Vintage Regular Fit Lightweight Mens Casual Shirt
Dubinik$34.854.5★
Pendleton Mens Lodge Shirt - Warm and Durable Wool Flannel Shirt for Men Classic Button-Up Plaid Shirt for Outdoor Adventures
Pendleton$178.134.8★
Demand
Weekly Amazon search volume, last 29 weeks — -69.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Was well made”
“True fit”
“It keeps him warm”
“Comfortable”
“color was attractive”
“the material is very soft”
“Good fabric weight and appearance, plus its good to now have flannels that arent too tight and short”
“The shirt itself was a good deal”
“They are soft”
“As shown Excellent”
What buyers complain about
“Shirt is huge”
“Will shrink”
“Quality control problem”
“Cheap fabric”
“Blue was a little darker than shown in picture so there isn't as much contrast”
“the length was not ok”
“part of the stitching on the breast pocket is missing”
“Carhartt is so expensive now”
“the same type of shirt has much thinner fabric”
“If you have long arms the sleaves may be too short”