carhartt detroit jacket
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$93.64avg listing price — sweet spot $15–$100
Review moat
Okay3,384.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$31.40–$296.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
143
Top-5 brand share
89%
Open market
9%
- Carhartt68%
- Dickies7%
- TUAOVA6%
- Levi's4%
- Legendary Whitetails3%
- Cotrasen2%
- Open — no brand owns it (14 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 154 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown X-Large Tall
Carhartt$116.704.6★7,324 rev
Carhartt Mens Iconic J01 Duck Detroit Jacket Black Medium
Carhartt$107.884.6★7,324 rev
Carhartt Mens Full Swing Loose Fit Washed Duck Fleece-Lined Active Jacket-Carhartt Brown-2X-Large
Carhartt$143.454.8★2,934 rev
Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Carhartt Brown XX-Large
Carhartt$127.234.5★443 rev
Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium
Carhartt$117.524.6★7,324 rev
Newest
by launch date
Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket
Cotrasen$112.7525 rev
Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining
Cotrasen$104.2924 rev
Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket
Cotrasen$129.9825 rev
Cotrasen Mens Sherpa Lined Duck Canvas Work Jacket Waterproof Thermal Warm Heavyweight Hooded Winter Coat
Cotrasen$118.4025 rev
Cotrasen Mens Heavyweight Duck Canvas Work Jacket Waterproof Sherpa Lined Thermal Warm Hooded Winter Coat Multi Pocket
Cotrasen$129.9825 rev
Trending
90-day click momentum
NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki Large)
NAVIS MARINE$68.765.0★
NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Black Large)
NAVIS MARINE$64.395.0★
NAVIS MARINE Mens Relaxed Fit Work Utility Jacket 100% Cotton Canvas Multi-Pocket Durable Workwear for Construction(Khaki X-Large)
NAVIS MARINE$68.925.0★
Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining
Cotrasen$104.294.8★
Cotrasen Mens Work Jacket Heavyweight Cotton Duck Canvas Jacket Waterproof Winter Warm Coat with Sherpa Lining
Cotrasen$104.994.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Quality: This coat is well made”
“that fits this snug”
“Good price”
“Very comfortable”
“Durable and comfortable”
“Comfy light jacket”
“Better than I expected”
“excellent for extreme cold weather environments”
“Excellent material and is so comfortable”
What buyers complain about
“did not fit”
“Broken zipper”
“pockets are not where they should be”
“Cheap trash”
“Sleeves way too long”
“A little heavy”
“Stitching was already coming apart when I received”
“Cheap waste of money”
“Extremely polyester”
“not durable at all”