captain america costume
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.51avg listing price — sweet spot $15–$100
Review moat
Great398.88avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$325K$325K/yr · 614K searches
Price range
Okay$10.47–$192.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 6% kills the launch gate
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
42
Top-5 brand share
79%
Open market
16%
- Fun Costumes24%
- Marvel23%
- Jazwares Costume Play20%
- Disney7%
- Rubies5%
- Bindefon5%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kids Marvel Captain America Costume | Child Heroic Jumpsuit and Mask for Halloween and Dress Up Adventures Medium
Fun Costumes$19.944.2★78 rev
Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids STEVE ROGERS 6
Marvel$15.644.7★3,269 rev
Marvel Captain America Boys Pullover Hoodie and Pants Set for Toddler and Big Kids
Marvel$24.014.4★30 rev
MARVEL Captain America Official Dress Up Trunk Set - Seven-Piece Set with Costume Top Mask Wings Gloves and Shield - Size S (4-7)
Jazwares Costume Play$36.394.5★34 rev
Disney Marvel Captain America Boys Swim Set Quick Dry Swimsuit 2 Pieces Seaside Bathing Suit Kids Swimwear Set Summer Rash Guard Shirts & Swim Trunk Blue Little Boy Swimming Clothes UPF 50+ 4-5 Years
Disney$21.734.7★100 rev
Newest
by launch dateMarvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids STEVE ROGERS 6
Marvel$15.643,269 rev
Marvel Captain America Boys Mesh Tank Top and Short Set for Toddler and Big Kids
Marvel$20.390 rev
Marvel Captain America Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Toddler and Big Kids
Marvel$19.8612 rev
Marvel Captain America Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Toddler and Big Kids
Marvel$19.9012 rev
Marvel Captain America Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids White/Red
Marvel$24.346 rev
Trending
90-day click momentumMarvel Captain America Boys Mesh Tank Top and Short Set for Toddler and Big Kids
Marvel$20.390.0★
Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag M)
Bindefon$44.004.5★
Disney Marvel Captain America Boys Swim Set Quick Dry Swimsuit 2 Pieces Seaside Bathing Suit Kids Swimwear Set Summer Rash Guard Shirts & Swim Trunk Blue Little Boy Swimming Clothes UPF 50+ 4-5 Years
Disney$21.734.7★
Marvel Captain America Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids White/Red
Marvel$24.344.6★
Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag L)
Bindefon$45.914.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 16.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Color quality is great”
“Excellent fit”
“Durable”
“the colors are bright”
“Fantastic value”
“Seems sturdy”
“It seems to be sturdy material”
“The design is great”
“I particularly like the soft face mask instead of hard plastic type”
“This shirt is really good quality and very comfortable”
What buyers complain about
“Bad fit”
“its not durable at all”
“production quality definitely dropped heavily”
“Not worth the money”
“Cracked thin plastic”
“Cheap plastic”
“Flimsy/cheaply made”
“The handle doesn't really work”
“The print is also a bit weird - very bulky”
“this thing looks worn”