butterfly wings
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great347.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Great$6.64–$43.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$621K$621K/yr · 1.6M searches
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay5.8%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
55
Top-5 brand share
48%
Open market
47%
- iROLEWIN17%
- Seasons16%
- U-Goforst6%
- LOLASATURDAYS5%
- D.Q.Z5%
- Sratte5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 90 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.424.5★778 rev
Seasons Adult Monarch Butterfly Cape Wings Halloween Cape One Size for Women Blue
Seasons$10.084.6★275 rev
Seasons Adult Monarch Butterfly Cape Wings One Size
Seasons$8.594.7★1,565 rev
LOLASATURDAYS- Fairy Wings Butterfly Wings Fairy Wings Kids Fairy Costume Alas Wings Costume Tinkerbell Wings Fairy Wings for Girls Set of 6 (22 x 15)
LOLASATURDAYS$20.924.5★453 rev
DUDUCOFU Girls Fairy Butterfly Wings with LED Light Fairy Wings Light Up Star Wands for Girls Kids Women Halloween Dress Up (Pink)
DUDUCOFU$10.493.9★228 rev
Newest
by launch date
Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink
vitegaw$9.9710 rev
Electric Fairy Wings for Girls Kids Butterfly Glowing Wings with LED Lights & Music Cosplay Wing for Kid Toy for Kids as Halloween Birthday Christmas Party Costume Princess Cosplay Dress Up Gift
goeringii$17.9847 rev
Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green
XOVXOX$19.9638 rev
Lomantank Fairy Wings Costume Accessory Small Lightweight Butterfly Wings for Halloween Cosplay Festival Outfit Renaissance Photo Props Green
Lomantank$14.748 rev
Fairy Wings for Girls Adult Fairy Costumes Halloween Cosplay Butterfly Costume for Girls with Fairy Wand Pink
VEKDA$15.1048 rev
Trending
90-day click momentumElectric Fairy Wings for Girls Kids Butterfly Glowing Wings with LED Lights & Music Cosplay Wing for Kid Toy for Kids as Halloween Birthday Christmas Party Costume Princess Cosplay Dress Up Gift
goeringii$17.984.2★
Butterfly Fairy Wings 24x15.4 for Kids Butterfly Costume with Gold Star Patterns and Wand Halloween Birthday Party Cosplay Pink
vitegaw$9.975.0★
Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green
XOVXOX$19.964.5★
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.424.5★
Sunlisky Kids Butterfly Wings Costume for Girls Fairy Dress-Up Set
Sunlisky$9.804.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is fair”
“Fits well”
“Cute colors”
“Really fun”
“Good value for money”
“True to description”
“Material is comfortable”
“Its pretty comfortable”
“Very durable”
“The LED lights look especially amazing in the dark”
What buyers complain about
“Too long”
“Cheaply Made”
“Broke instantly”
“it still doesnt fully work”
“Difficult to assemble”
“Fragile”
“got under water when we first tried it”
“Not as bright as picture”
“The straps were just a little too snug”
“Feels like balloon material”