butterfly sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($24K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Growth
Great+68.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.86–$151.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,652.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 6% kills the launch gate
Market size
Bad$24K$24K/yr · 87K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
41
Top-5 brand share
42%
Open market
53%
- FEISEDY11%
- Shiratori10%
- GGSTDDUP8%
- Betsey Johnson7%
- willochra6%
- Weewooday5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEISEDY Trendy Polarized Y2K Sunglasses Wrap Around Butterfly Design Fashion Sunnies UV400 Protection B0078
FEISEDY$16.624.6★424 rev
Betsey Johnson Womens Rainbows & Butterflies Sunglasses Butterfly Crystal Purple 57mm
Betsey Johnson$21.964.4★156 rev
GGSTDDUP 3 Pairs Y2K Sunglasses for Women Fashion Wrap Around Butterfly Design Sun Glasses with UV400 Protection for Cycling Driving Fishing Mix Color2
GGSTDDUP$14.674.5★44 rev
Willochra Women Butterfly Cat Eye Sunglasses - Fashion Shiny Bling Diamond Polygonal Pink Rhinestone (Brown)
willochra$14.443.8★28 rev
Shiratori Womens Retro Classic Butterfly Shape Diamond Rimless Sunglasses UV Blocking Sunglasses Purple
Shiratori$10.064.2★330 rev
Newest
by launch date
SOJOS 2026 Oversized Butterfly Sunglasses for Women with Gold Arms Beach Sun UV Protection Shades Black/Grey
SOJOS$15.9933 rev
SOJOS 2026 Oversized Butterfly Sunglasses for Women with Gold Arms Beach Sun UV Protection Shades Yellow Tortoise/Brown
SOJOS$15.7833 rev
Avxdbr Women Butterfly Rimless Rhinestone Sunglasses UV400 Polarized Sunglasses Purple Crystal Butterfly Shades Fashion Retro Classic Summer Beach Party Sunglasses (Purple)
Avxdbr$9.513 rev
IKUVNA Oversized Butterfly Sunglasses for Women Trendy Butterfly Shape Large Frame Fashion Sun Glasses (Green Tortoise Green Yellow)
IKUVNA$11.9910 rev
Michael Kors MK2258U Atlanta Universal Fit Sunglasses Black Horn/Light Grey Gradient 55 mm
Michael Kors$101.661 rev
Trending
90-day click momentumSOJOS 2026 Oversized Butterfly Sunglasses for Women with Gold Arms Beach Sun UV Protection Shades Yellow Tortoise/Brown
SOJOS$15.784.9★
Michael Kors MK2258U Atlanta Universal Fit Sunglasses Black Horn/Light Grey Gradient 55 mm
Michael Kors$101.665.0★
SOJOS 2026 Oversized Butterfly Sunglasses for Women with Gold Arms Beach Sun UV Protection Shades Black/Grey
SOJOS$15.994.9★
MERRYS Polarized Oversized Butterfly Sunglasses for Women Vintage Glasses UV400 Protection for Driving Golf Outdoor S6101
MERRY'S$26.884.2★
Avxdbr Women Butterfly Rimless Rhinestone Sunglasses UV400 Polarized Sunglasses Purple Crystal Butterfly Shades Fashion Retro Classic Summer Beach Party Sunglasses (Purple)
Avxdbr$9.515.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable fit”
“Good quality”
“Great for the price”
“Love the style”
“Light and Comfortable”
“Exactly as advertised”
“Love the vivid colors”
“Nice and lightweight”
“The design is pretty”
“I like how durable the frames are”
What buyers complain about
“Broke after 2 months”
“awkward fit”
“Very cheaply made”
“they feel like they should be half of that price”
“definitely NOT the pink I ordered”
“Flimsy and cheap”
“Not a good design”
“Dont recommend for outdoor use”
“Theyre defective”
“Too heavy for me”