butterfly costume for girls
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great330.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$6.64–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 533K searches
Returns
Okay5.8%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
37
Top-5 brand share
56%
Open market
38%
- D.Q.Z18%
- iROLEWIN16%
- IROLEHOME10%
- Sunlisky7%
- Seasons5%
- Runkatja5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 58 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
D.Q.Z Fairy Butterfly-Wings Costumes for Girls Dress Up Clothes Rainbow Tutu Mask Headband Role Play Toys for Girl 3-8 Gift (Rainbow)
D.Q.Z$19.534.8★697 rev
D.Q.Z Double-Sided Fairy Butterfly-Wings Costume for Girls Kids Dress-Up Halloween Costumes Mask Headband as Gifts (Rainbow)
D.Q.Z$19.304.5★234 rev
iROLEWIN Rainbow Fairy Butterfly-Wings-Costume for Toddler Kids Girls Dress-up Cape Mask Headband Boys Halloween Gifts Toys
iROLEWIN$12.634.4★380 rev
Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)
Runkatja$20.054.8★40 rev
Lainlight 4 Pcs Butterfly Fairy Costume for Girls Kids Princess Cosplay Costume Set with Wings Tutu Skirt Wand for Girls 3-8 Years Pink
Lainlight$16.694.5★279 rev
Newest
by launch date
Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Pink)
Hidany$19.7510 rev
Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)
Hidany$19.9710 rev
Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Black)
Hidany$19.8610 rev
HUITEM Fairy Costume for Girls 6 PCS Light up Butterfly Costume with Fairy Wings Jewelry Headband Wand Skirt for Toddler Girls 3-8 Years Halloween Birthday Party Dress up
HUITEM$18.2581 rev
ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts
ZZIHAN$20.9222 rev
Trending
90-day click momentumHidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Black)
Hidany$19.864.5★
Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Pink)
Hidany$19.754.5★
Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)
Hidany$19.974.5★
WELAKEN Kid Girls Butterfly Wings Dress - Toddler Cotton Sleeveless Fairy Sundress with Pockets Pink 6-7Y
WELAKEN$31.584.4★
Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)
Runkatja$20.054.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 54.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The mask fits well”
“The quality is fair”
“Fit as advertised”
“The lights and moving wings are a fun concept,”
“Vibrant colors”
“Great value”
“Nice and bright”
“Good material”
“Perfect gift”
“looked really cute on her”
What buyers complain about
“Difficult to assemble”
“Runs very very small”
“Poor quality”
“Broke instantly”
“The wings break too easy”
“Feels like balloon material”
“as it would not light up”
“ITEM ARRIVED USED”
“And the straps are way too long”
“Doesn't work”