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burts bees sleep sack

Skip it42/100

a small market ($154K/yr) — burts bees sleep sack doesn't clear our bar today.

Market/yr

$154K

Growth (1y)

+95.3%

Products

37

Brands

9

was 3 a year ago

Sellers

16

Price range

$11.34–$53.82

Returns

4.3%

Rating

4.7★

42/100

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Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
8
×0.30
Growth
64
×0.30
Competition
58
×0.20
Quality gap
21
×0.10
Returns
66
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +95.3% year over year.
17K9KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

58%Burt's Bees Baby
  • Burt's Bees Baby58%
  • KeaBabies26%
  • HALO5%
  • Okayinn3%
  • KYTE BABY3%
  • FIEMOL2%
  • Other (3 brands)3%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 16 sellers compete here.

Brands

9 rising

was 3 a year ago

Sellers

16

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 37 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Soft Fabric”

Quality-Overall13%

“Excellent quality”

Sleep Quality11%

“I have loved this sleep suit”

Value For Money6%

“Great price”

Comfort-Overall5%

“Amazingly soft and comfortable”

Size-Overall5%

“The sizing is accurate”

Weight Light5%

“not too light or too heavy”

Breathability4%

“it looks very comfortable and breathable”

Warmth4%

“It keeps my girl warm”

Zipper Quality3%

“Double zipper is very smooth”

What buyers complain about

Size-Overall13%

“its super long”

Zipper Quality12%

“the zipper broke”

Durability5%

“broken after 2 months”

Color3%

“Looks faded which gives impression of being overused”

Material Quality3%

“material was poor quality/thin/no warmth would be good for summer only”

Pilling/Linting3%

“Only downfall is it must be cheap material because it started pilling after less than 3 washes”

Product Condition3%

“received used”

Washability3%

“I do not recommend anything that shrinks so much in the wash”

Neck Fit2%

“bunches at the neck”

Value For Money2%

“Not Worth the Price, Runs Large”

Top return reasons

  • Size-Overall48%
  • Length11%
  • Thin5%
  • Zipper Quality5%
  • Material Quality4%
  • Advertised Vs Actual Product3%
  • Value For Money3%
  • Thickness2%
  • Width2%
  • Product Condition2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.