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46

burgundy ties for men

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High returns (8.6%) — this niche doesn't clear our bar today.

Market size 57Growth 49Conversion 59Competition 47Returns 14Price range 73Avg price 58Brand share 46Review moat 25Quality gap 30

Price range

Good$6.68–$37.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.95

avg listing price — sweet spot $15–$100

Market size

Good$439K

$439K/yr · 673K searches

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,107.71

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.6%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

19

Top-5 brand share

77%

Open market

18%

  • JEMYGINS21%
  • Calvin Klein19%
  • Tie G U Style19%
  • RBOCOTT13%
  • Branduce6%
  • KOOELLE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$18K8%$35K12%$53K16%$70K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Sep, Oct · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Beautiful color”

Quality-Overall22%

“It is well-made”

Value For Money21%

“They were also extremely affordable”

Advertised Vs Actual Product6%

“Exactly as Described”

Soft Feel2%

“Rich color and silky feel”

Material Quality2%

“Nice material”

Collar Quality2%

“Very good tie”

Shape/Style2%

“looks elegant and clean when worn with a suit”

Ease Of Use1%

“Easy to use”

Embellishment/Embroidery Quality1%

“Elevating Formal Attire with Coordinated Elegance”

What buyers complain about

Quality-Overall25%

“Cheap”

Stitch/Finish/Polish16%

“A little lower quality with the stitches”

Thickness7%

“The tie keeper is so thick it bulges out the front of the tie”

Color6%

“I didnt like the colors the suit rental company offered”

Material Quality5%

“material looked and felt expensive”

Size-Overall4%

“It's a little short”

Advertised Vs Actual Product4%

“The description is incorrect”

Ease Of Use1%

“practically, it's a bit frustrating to wear”

Top return reasons

Color50%
Size-Overall11%
Length10%
Advertised Vs Actual Product5%
Material Quality5%
Waist Fit3%
Value For Money3%
Neck Fit2%
Width2%
Shape/Style2%