burgundy shorts
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.48–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,005.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 451K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 6% kills the launch gate
Growth
Bad-53.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
67 rising
Sellers
94
Top-5 brand share
33%
Open market
63%
- Milumia12%
- Floerns6%
- ALWAYS5%
- BMJL5%
- Blooming Jelly5%
- Hilltichu4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 131 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milumia Womens Pu Leather Micro Shorts Low Waisted Mini Shorts Clubbing Rave Outfits Burgundy Large
Milumia$20.224.7★28 rev
BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Wine Red)
BMJL$22.614.4★12,803 rev
ALWAYS Yoga Shorts for Women High Waisted Workout Biker Shorts for Yoga Running & Under Dress Anti-Chafing Comfort Burgundy 2 M
ALWAYS$11.044.4★27,070 rev
Blooming Jelly Womens Quick-Dry Running Shorts Sport Athletic Workout Shorts with Pockets 2026 (Medium Dark Wine Red)
Blooming Jelly$19.644.4★18,278 rev
Hilltichu Womens Faux Leather Shorts High Waist Stretch Skinny Mini Shorts Sexy Hot Pants Wine Red
Hilltichu$26.714.0★258 rev
Newest
by launch date
Amazon Basics Womens Scrubs Jogger Pants Yoga Waistband Drawstring Burgundy Medium Short
Amazon Basics$17.9424 rev
REWKOY 5 Inch Womens Athletic Shorts Basic Gym Workout Shorts Quick Dry Lightweight Running Shorts with Pockets Burgundy M
REWKOY$9.8830 rev
Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Wine Red Medium)
Blooming Jelly$23.841,753 rev
Womens Fold Over Shorts Ruched Side Tie Adjustable Yoga Athletic Y2K Micro Mini Hot Pants Burgundy S
Cosonsen$14.8328 rev
PRETTYGARDEN High Waisted Shorts Women 2026 Summer Business Casual Trousers Pleated Tailored Cuffed Bottoms with Pockets(Wine Red Medium)
PRETTYGARDEN$26.6457 rev
Trending
90-day click momentum
Sogetdo High Waisted Biker Shorts for Women Hidden Scrunch Butt No Front Seam 4.5 Inches Workout Gym Athletic Yoga Shorts S735-Burgundy-S
Sogetdo$18.474.3★
Amazon Essentials Mens 9 Knit Pajama Shorts with Drawstring Elastic Waistband (Available in Big & Tall) Burgundy X-Small
Amazon Essentials$8.644.5★
Womens Fold Over Shorts Ruched Side Tie Adjustable Yoga Athletic Y2K Micro Mini Hot Pants Burgundy S
Cosonsen$14.834.4★
Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Small
Amazon Essentials$7.484.4★
Plameil Shorts for Women Sweat Track Athletic Boxing Shorts Summer Low Rise Mini Side Stripes Gym Y2k Cute Girls Athleisure Clothing (Brown Red M)
Plameil$18.434.4★
Demand
Weekly Amazon search volume, last 36 weeks — -53.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“SO COMFORTABLE”
“Colors bright”
“Great quality, and it has pockets”
“the pockets are in the perfect places”
“Good for the money”
“It is a soft buttery material that is very comfortable”
“Waist band is super stretchy and soft”
“Perfect for the gym”
“I really love the high waist because its tight”
What buyers complain about
“Runs very small”
“the quality feels a bit cheap”
“the elastic will leave little marks on your skin if you nap in them”
“Color and length wad off ; not like picture”
“Cheap material”
“doesnt feel like itll last long”
“The material looked leather”
“It's too bad because everything feels great except for the waist area”
“the pocket on the outside was flimsy”
“Horrible Strong Odor”