burgundy shawl
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Price range
Good$5.92–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,687.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 6% kills the launch gate
Market size
Bad$33K$33K/yr · 101K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
22
Top-5 brand share
70%
Open market
24%
- Hotshawl26%
- Baoqiya20%
- PULI9%
- vimate7%
- FURTALK7%
- Ciormis6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)
Hotshawl$10.944.4★3,189 rev
Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))
Baoqiya$11.304.4★4,964 rev
PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$29.854.7★436 rev
vimate Burgundy Shawls and wraps for Evening Dresses-Summer formal Sheer Lace floral Evening Wraps And Shawls for Women Dressy(Style 1-Burgundy)
vimate$8.814.7★273 rev
Baoqiya Womens Capelet Shawls and Wraps for Evening Dresses Soft Bridesmaid Shawl Chiffon Cape Wedding Cover Up (Burgundy)
Baoqiya$11.884.2★2,595 rev
Newest
by launch date
GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)
GIWONET$8.8871 rev
OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size
OYOANGLE$10.10133 rev
Qmlyev Mesh Sheer Crewneck Shawls and Wraps for Women Evening Dresses Chiffon Long Capes Wedding Cover Up (Burgundy One Size)
Qmlyev$15.5327 rev
zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy
zero season$15.1713 rev
PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$29.85436 rev
Trending
90-day click momentumGIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)
GIWONET$8.884.4★
OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size
OYOANGLE$10.104.4★
Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)
Ciormis$12.174.6★
zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy
zero season$15.174.5★
Wander Agio Womens Shawl Party Wraps Evening Dress Bridesmaid Long Scarves for Wedding Lightweight Chiffon Translucent Dark Red 17
Wander Agio$10.084.1★
Demand
Weekly Amazon search volume, last 38 weeks — -0.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“The color is gorgeous”
“well made”
“Nice light material perfect for a warm spring evening”
“Nice fit”
“this weight is perfect”
“wedding gift”
“warm”
“Comfortable”
“Great Value”
What buyers complain about
“More dark than i needed”
“Too small”
“Not new”
“Not a cape. This is a scarf, when advertised as a cape”
“if def doesnt make you any warmer”
“Cheaply made”
“It sheds terribly”
“Looks and feels expensive”
“Material is a little deciving”
“Did have a very faint smell”