burgundy scarf
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Good$5.03–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,743.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 353K searches
Returns
Bad8.4%return rate — above 6% kills the launch gate
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
57
Top-5 brand share
36%
Open market
59%
- Hotshawl10%
- Baoqiya9%
- Bawnhaw6%
- RoseSeek6%
- Floerns5%
- CHUNG5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 73 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)
Hotshawl$10.944.4★3,189 rev
Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))
Baoqiya$11.304.4★4,964 rev
Bawnhaw Burgundy Large Scarf Pashmina-Like Shawl for Women Fall Winter Soft Cashmere-Feel Fringe Wrap Fashion Accessories for Wedding Bridal Evening Dresses
Bawnhaw$7.714.4★95 rev
RoseSeek Womens Leopard Print Silk Scarf Satin Square Scarves Cheetah Headband Sleeping Hair Wraps Burgundy One-Size
RoseSeek$11.874.5★66 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy
CHUNG$7.794.7★194 rev
Newest
by launch date
GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)
GIWONET$8.8871 rev
Silk Scarf for Women Hair - Lightweight Fashion Satin Head Scarf for Sleeping and Neck Scarf Accessory Burgundy Print
WOLVINA$5.952 rev
RoseSeek Womens Cheetah Print Silk Head Scarf Leopard Satin Rave Hair Scarf Headband Square Scarves Burgundy One Size
RoseSeek$10.535 rev
Bomabaolo 35 Headscarf for WomenSquare Silk-Like Headscarf Breathable Fashion Bandana Multiple ColorsWomens Gifts (Leopard Print Red)
Bomabaolo$6.86124 rev
MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf D0093-Wine Red
MINIDORA$9.92580 rev
Trending
90-day click momentumGIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)
GIWONET$8.884.4★
RoseSeek Womens Cheetah Print Silk Head Scarf Leopard Satin Rave Hair Scarf Headband Square Scarves Burgundy One Size
RoseSeek$10.534.4★
EIysee 35 x 35 Womens Fashion Pattern Large Square Silk Like Hair Scarf Head Sleeping Wrap Satin Neck Bandana for Gift (Stripes-Wine Red)
EIysee$7.554.6★
Silk Scarf for Women Hair - Lightweight Fashion Satin Head Scarf for Sleeping and Neck Scarf Accessory Burgundy Print
WOLVINA$5.955.0★
MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf D0093-Wine Red
MINIDORA$9.924.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Buttery Soft”
“well made”
“the material seems elegant”
“Worth the money”
“Nice fit”
“It keeps her warm”
“wedding gift”
“this weight is perfect”
“Comfortable”
What buyers complain about
“NOT the color in the description”
“Too small”
“Fabric destroyed easily”
“Not a cape. This is a scarf, when advertised as a cape”
“if def doesnt make you any warmer”
“Looks and feels expensive”
“It sheds terribly”
“Cheaply made”
“The print looks cheap”
“WAY TOO THIN”