burgundy pocket square
Skip itPrices mostly outside the sweet spot ($3.95–$15.52) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,908.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Returns
Bad9.2%return rate — above 6% kills the launch gate
Market size
Bad$24K$24K/yr · 40K searches
Price range
Bad$3.95–$15.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
20
Top-5 brand share
55%
Open market
37%
- Vesuvio Napoli14%
- Selected Hanky12%
- KissTies11%
- Branduce10%
- S&W SHLAX&WING8%
- tiemart8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selected Hanky 100% Pure Silk Pocket Square Solid Burgundy
Selected Hanky$9.804.4★2,817 rev
Vesuvio Napoli BURGUNDY PAISLEY DESIGN Hankerchief Pocket Square Hanky Mens Handkerchiefs
Vesuvio Napoli$7.894.5★1,354 rev
KissTies Mens Pocket Square Burgundy Red Hanky X 1 pc Size 12X12
KissTies$8.594.4★235 rev
Branduce Burgundy Pocket Square for Men Plain Solid Boy Handkerchief for Wedding PartyPS01-01
Branduce$5.934.6★446 rev
GHTIYLP Mens Handkerchiefs with Pocket Square Holder Paisley Pocket Square Handkerchief for Men Wedding Party Business (Burgundy)
GHTIYLP$9.734.5★75 rev
Newest
by launch date
Silk-Like Handkerchief Formal Pocket Squares Burgundy Large Size 20x20 Inches Solid Color for Weddings Men and Women (Wine Red 20x20 Inch)
Vtrbwze$3.9555 rev
Rzmtaol Floral Pocket Square Satin Handkerchief for Men Vintage Pocket Handkerchief Flower Pattern for Business Banquet (Burgundy)
Rzmtaol$9.884 rev
LHXzizizi Pattern Pocket Squares for Men 9.84 x 9.84 Mens Handkerchiefs Womens Hankies for Wedding Party Business Banquet (Burgundy)
LHXzizizi$9.243 rev
Gsyziux Pocket Squares for Men Polka Dots Mens Handkerchiefs for Business Wedding Party Daily (Burgundy)
Gsyziux$9.7310 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy
CHUNG$7.79194 rev
Trending
90-day click momentumSilk-Like Handkerchief Formal Pocket Squares Burgundy Large Size 20x20 Inches Solid Color for Weddings Men and Women (Wine Red 20x20 Inch)
Vtrbwze$3.954.3★
Rzmtaol Floral Pocket Square Satin Handkerchief for Men Vintage Pocket Handkerchief Flower Pattern for Business Banquet (Burgundy)
Rzmtaol$9.883.8★
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy
CHUNG$7.794.7★
JEMYGINS Silk Burgundy Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(55)
JEMYGINS$9.954.7★
tiemart Solid Color Pocket Square Burgundy
tiemart$12.674.5★
Demand
Weekly Amazon search volume, last 30 weeks — +16.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“no complaints - does what i needed”
“This tie is a solid purchase for the price”
“Just as advertised”
“material was nice”
“lovely pocket square - my son likes it - thank you”
“Rich color and silky feel”
“Looking crisp and sharp kind of Tie”
“length was great”
What buyers complain about
“Stitches were ripped in the back”
“I would not expect the best quality”