burberry scarf
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Market size
Good$822K$822K/yr · 1.5M searches
Review moat
Good877.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay5.5%return rate — above 6% kills the launch gate
Price range
Bad$4.81–$414.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
47
Top-5 brand share
87%
Open market
11%
- BURBERRY78%
- FLOBLURA3%
- Rofilan3%
- BOSTANTEN2%
- VERONZ2%
- GoldenLife2%
- Open — no brand owns it (11 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BURBERRY BE4216 300213 57M Dark Havana/Brown Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit
BURBERRY$205.854.2★164 rev
BURBERRY BE4216
BURBERRY$99.154.6★1,435 rev
BURBERRY BE4216 30018G 57M Black/Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit
BURBERRY$204.494.2★164 rev
BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit
BURBERRY$195.304.4★31 rev
FLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown
FLOBLURA$55.794.4★85 rev
Newest
by launch date
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Gray Floral Sketch)
GoldenLife$4.81160 rev
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)
GoldenLife$4.82160 rev
BURBERRY BE4393 Meryl 405313 54MM Dark Havana/Check Brown/Brown Gradient Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit
BURBERRY$203.514 rev
BURBERRY BE4335 Maple 39298G 53MM Black/Grey Gradient Square Sunglasses for Women + Bundle with Accessory Eyewear Kit
BURBERRY$194.773 rev
BURBERRY BE4407 385387 54MM Black/Dark Grey Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit
BURBERRY$188.771 rev
Trending
90-day click momentumBURBERRY BE4407 385387 54MM Black/Dark Grey Cat Eye Sunglasses for Women + Bundle with Accessory Eyewear Kit
BURBERRY$188.775.0★
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)
GoldenLife$4.824.7★
BURBERRY BE4432U 412287 54MM Vintage Check/Dark Grey Phantos Sunglasses for Women + Bundle with Accessory Eyewear Kit
BURBERRY$194.224.6★
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Gray Floral Sketch)
GoldenLife$4.814.7★
Aufeel 100% Real Mulberry Silk Women Small Square Neck Scarfs 21 Lightweight Headscarf Printed Neckerchief Gift Packed(Khaki)
Aufeel$14.514.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 14.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made cheaper quality - its cute”
“It has a silky feel”
“Colors are beautiful”
“Great purchase for the price”
“Favorite fragrance”
“Soft and Warm”
“Great fit”
“Perfect style”
“Exactly as pictured”
“Materials are well done”
What buyers complain about
“were the wrong size”
“NO fragrance, nothing within10 minutes”
“Broken after a few times of use”
“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”
“Waste of money”
“Shedding a lot of lint”
“It does not look like the picture”
“Dislike the real product color”
“Lint all over your clothes after wearing”
“are too wide”