brunt
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$131.30avg listing price — sweet spot $15–$100
Review moat
Good963.78avg incumbent reviews — the moat a new listing must climb
Market size
Good$340K$340K/yr · 1.2M searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$20.82–$261.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Returns
Bad10.6%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
65
Top-5 brand share
83%
Open market
14%
- BRUNT69%
- Lesemisi4%
- Wolverine4%
- Danner3%
- SUREWAY3%
- Irish Setter2%
- Open — no brand owns it (19 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 116 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Low Top Comp Toe Work Shoe 4 Height by BRUNT
BRUNT$116.324.2★54 rev
BRUNT Marin Unlined (Soft Toe) - Mens Size 10.5 Brown - 6 Water-Resistant Leather Wedge Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Adjustable Width System
BRUNT$131.834.1★230 rev
BRUNT Vastbinder Welted (Comp Toe) - Mens Size 12 Dark Brown - 10 Breathable Water-Resistant Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Goodyear Welt Construction - Adjustable
BRUNT$183.943.7★29 rev
BRUNT Marin Unlined (Comp Toe) - Mens Size 10 Brown - 6 Lightweight Safety Toe Wedge Work Boot - EH Rated - Slip + Oil Resistant - Adjustable Width System
BRUNT$147.054.1★320 rev
BRUNT Ryng (Comp Toe) - Mens Size 9.5 Black - 6 Lightweight Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable
BRUNT$146.464.2★73 rev
Newest
by launch date
VULTREAK Composite Toe Chelsea Work Boots for Men and Women S3 Certified Waterproof Safety Boots Kevlar Puncture-Resistant Midsole Slip-Resistant Work Shoes for Construction Roofing Warehouse & Industrial Work
VULTREAK$77.3020 rev
SUREWAY Mens Western Chelsea Cowboy Boots for Men Square Toe Slip-On Work/Casual/Dress Boots Shoes for Men 6 in Antiquity Size 10.5
SUREWAY$86.5461 rev
SUREWAY Mens Slip On Chlesea Work Boots for Men - Soft Toe Lightweight Comfortable Full Grain Leather Slip-resistant Wedge Sole TOBACCO Size 10.5
SUREWAY$68.23128 rev
SUREWAY Mens Slip On Chlesea Work Boots for Men - Soft Toe Lightweight Comfortable Full Grain Leather Slip-resistant Wedge Sole Light Brown Size 10.5
SUREWAY$68.33128 rev
SUREWAY 6 Mens Slip On Chlesea Work Boots for Men-Soft Toe GoodyearWelt Extremely Comfortable Durable Proved Superior Oil/Slip Resistant Thicker Leather EH Safety Industrial Construction Boots
SUREWAY$67.46109 rev
Trending
90-day click momentum
Danner 8 Bull Run Moc Toe Work Boots for Men - Durable Full-Grain Leather with Non Slip Wedge Outsole and 3-Density Cushion Footbed Tobacco-12Wide
Danner$261.944.0★
Danner 8 Bull Run Moc Toe Work Boots for Men - Durable Full-Grain Leather with Non Slip Wedge Outsole and 3-Density Cushion Footbed Tobacco-15
Danner$255.654.0★
BRUNT Kasparian (Soft Toe) - Mens Size 10 Dark Brown - 6 Lightweight Waterproof Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable
BRUNT$143.754.4★
BRUNT Kasparian (Comp Toe) - Mens Size 11.5 Dark Brown - 6 Lightweight Waterproof Safety Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable
BRUNT$154.574.0★
BRUNT Sullivan (Comp Toe) - Mens Size 11.5 Dark Brown - 6 Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Defined Heel - Adjustable
BRUNT$158.384.1★
Demand
Weekly Amazon search volume, last 40 weeks — -11.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly comfortable”
“Fits well”
“Seems to be a good quality shoe”
“Great shoes at a great price”
“durable”
“Waterproof and well made”
“All around great boots, and lightweight”
“Comfortable soles”
“The appearance is nice”
“the leather looks good”
What buyers complain about
“runs large”
“not durable”
“Poor quality”
“Extremely painful”
“Uncomfortable comp toe”
“Not for wide feet”
“Not made for a wide foot”
“One foot immediately formed a large blister on heel”
“Didn't work for me”
“Do not recommend for the price”