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brown leggings for women

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Soft demand (-57.8% this quarter) — this niche doesn't clear our bar today.

Market size 44Growth 0Conversion 18Competition 76Returns 22Price range 63Avg price 76Brand share 62Review moat 24Quality gap 58

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great$15.21

avg listing price — sweet spot $15–$100

Price range

Good$5.95–$30.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$233K

$233K/yr · 1.1M searches

Review moat

Bad6,085.64

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.7%

return rate — above 6% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-57.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

28

Top-5 brand share

68%

Open market

29%

  • NANJI38%
  • CRZ YOGA14%
  • Walifrey8%
  • SUNCLOVE5%
  • SP3LOPS4%
  • Leafigure3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$19K12%$28K16%$37K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.8% search growth over the last 90 days.
90K70KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“form-fitting and flattering”

Comfort-Overall16%

“So comfortable”

Soft Feel16%

“Buttery soft”

Quality-Overall6%

“Amazing quality”

Value For Money5%

“Good Price”

Color4%

“I love the color”

Material Quality3%

“Good material”

Stretchability/Expandability/Elasticity3%

“good stretch”

Transparency3%

“Not see through”

Exercise/Sports Suitability2%

“perfect gym leggings”

What buyers complain about

Size-Overall10%

“Too short”

Material Quality7%

“Material not as expected”

Thickness5%

“Thin”

Transparency5%

“they are definitely more on the transparent side”

Smell5%

“smell bad”

Quality-Overall4%

“THEY ARE NOT WELL MADE”

Waist Fit4%

“The small are just a bit tight on the waist”

Gap/Hole3%

“Holes in them”

Compression3%

“No compression”

Thin3%

“Very thin”

Top return reasons

Size-Overall24%
Waist Fit21%
Thin9%
Material Quality7%
Length7%
Color6%
Inseam Fit5%
Thigh Fit3%
Transparency3%
Advertised Vs Actual Product3%