brown hat
Worth a lookShows a sweet-spot price point ($21.14 avg), but soft demand (-9.6% this quarter) keeps it on the watch list.
Avg price
Great$21.14avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$6.96–$46.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$212K$212K/yr · 623K searches
Returns
Okay4.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,656.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
145
Top-5 brand share
50%
Open market
46%
- 4716%
- Falari15%
- Carhartt8%
- KBETHOS7%
- Von Dutch4%
- ARIAT4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
47 New York Yankees Adjustable Cap Clean Up MLB Brown One Size
47$36.564.7★1,695 rev
Carhartt Mens Canvas Cap Carhartt Brown One Size
Carhartt$19.974.8★11,184 rev
Falari Classic Baseball Cap Dad Hat 100% Cotton Soft Adjustable Size Dark Brown
Falari$9.964.5★5,821 rev
Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Brown)
Falari$8.964.5★21,391 rev
KBETHOS Vintage Washed Distressed Cotton Dad Hat Baseball Cap Adjustable Polo Trucker Unisex Style Headwear (Vintage) Brown Adjustable
KBETHOS$14.264.6★18,079 rev
Newest
by launch date
Von Dutch Mens & Womens Trucker Hat - Adjustable Snapback Curved Brim Realtree Camo Hunting Baseball Cap for Men and Women Size One Size Realtree Brown
Von Dutch$46.529 rev
Womens Satin Lined Unstructured Baseball Cap Unisex Silk Lining Washed Cotton Adjustable Vintage Dad Hat Coffee Brown
Lvaiz Hats$16.12493 rev
Amazon Essentials Mens Washed Cotton Baseball Cap Brown One Size
Amazon Essentials$9.52278 rev
Womens Mama Trucker Hat Trendy Embroidered Adjustable Mom Baseball Cap Two-Tone Ponytail Hat for Outfits Brown
KIDHABE$16.59129 rev
Ultrafun 10 Pack Trucker Hat Mesh Sublimation Blank Hats Adjustable Baseball Caps Hats for Men Women (Brown)
Ultrafun$29.34695 rev
Trending
90-day click momentum
Von Dutch Unisex Trucker Hat - Curved Bill Mesh Back Retro Classic Colorblock Snapback Baseball Cap for Men and Women Size One Size Brown
Von Dutch$37.024.6★
WINGZOO Baseball Cap - Ciao Embroidered Washed Cotton Dad Hat Adjustable Unisex Casual Cap Brown
WINGZOO$21.313.0★
Western Cowboy Hat for Men Women Classic Roll Up Fedora Hat with Buckle Belt(Size:S-M)
XuoAz$20.394.5★
Favorite Daughter Womens Classic Logo Baseball Cap Coffee One Size
Favorite Daughter$45.184.7★
Von Dutch Mens & Womens Trucker Hat - Adjustable Snapback Curved Brim Realtree Camo Hunting Baseball Cap for Men and Women Size One Size Realtree Brown
Von Dutch$46.524.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Apr, Oct, Nov · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This beanie is exceptional quality”
“Fits great”
“the color is accurate”
“Very comfortable”
“Very warm”
“price is fair”
“Love the shape”
“Soft material”
“As advertised”
“Durable hat material”
What buyers complain about
“Runs too small”
“Disappointed with the colour”
“Cheap”
“Ill shaped”
“not as pictured at all”
“expensive”
“After years of use”
“Arrived damaged, returned and got a second one and it was in new condition with tags”
“Hasn't stretched out”
“Chin strap is elastic, unattractive and uncomfortable”