brown beanie
Skip itSoft demand (-81.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 6% kills the launch gate
Price range
Okay$6.05–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,544.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 154K searches
Growth
Bad-81.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
63
Top-5 brand share
64%
Open market
32%
- Connectyle20%
- Carhartt18%
- Home Prefer10%
- Gelante9%
- SATINIOR7%
- Levi's4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Coffee)
Connectyle$9.884.6★11,094 rev
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★24,667 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Coffee
Gelante$7.654.6★1,001 rev
Home Prefer Rib Knit Beanie Hat for Men and Women (US Alpha One Size Coffee)
Home Prefer$9.884.5★148 rev
SATINIOR Trawler Beanie Watch Hat Roll-up Edge Skullcap Fisherman Beanie for Women Men(Dark Brown 1 Piece)
SATINIOR$8.323.8★15,364 rev
Newest
by launch date
Beanie for Men Women | Cuffed Thick Soft Knitted Unisex Winter Hat Beanies Skull Cap - Brown
THE CAP COMPANY$9.9519 rev
YeeHeen Dome Brimless Hats for Women Men Beanie Docker Cap Sailor Skull Cap Brown A
YeeHeen$10.03177 rev
Winter Fleece Beanie Wide Double-Layer Brim Warm Skull Cap Windproof Lightweigh Sleep Hat for Men Women (Brown)
SRLLBBY$7.2081 rev
Levis Mens Leather Batwing Logo Hero Beanie Hat Chocolate One Size
Levi's$17.873,553 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.771,090 rev
Trending
90-day click momentumYeeHeen Dome Brimless Hats for Women Men Beanie Docker Cap Sailor Skull Cap Brown A
YeeHeen$10.034.3★
Home Prefer Mens Winter Hats Acrylic Knit Cuff Beanie Cap Warm Daily Beanie Hat Coffee
Home Prefer$9.744.7★
Beanie for Men Women | Cuffed Thick Soft Knitted Unisex Winter Hat Beanies Skull Cap - Brown
THE CAP COMPANY$9.954.5★
Carhartt Mens Canvas Cap Carhartt Brown One Size
Carhartt$19.974.8★
FUQILA 100% Merino Wool Cuff Beanie Hat Unisex Warm Winter Caps Soft Breathable & Cozy Stretchy Knitted Cuffed Cap (Absinthe Green)
FUQILA$19.014.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -81.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 24.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Keeps ya warm”
“The fit is comfortable”
“Great color”
“Comfortable”
“price is fair”
“The shape is nice”
“This hat is not thin”
“beanie stretches well”
“Great cotton material”
What buyers complain about
“Really small”
“more brown than da green i was looking for”
“Little overpriced”
“Cheap”
“Will be returning because unless you have an alien length head this hat is not ideal”
“arrived with small hole that's visible”
“Very cheap hat stretched out of shape after first wear”
“Ill shaped”
“Too thin and flimsy”
“Smell weird and too small”