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brooks adrenaline gts 23 mens

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 87Growth 40Conversion 3Competition 98Returns 31Price range 38Avg price 69Brand share 4Review moat 44Quality gap 43

Competition

Incredible7%

top-5 click share — an open shelf

Market size

Great$1.6M

$1.6M/yr · 4.7M searches

Avg price

Good$119.46

avg listing price — sweet spot $15–$100

Review moat

Okay2,107

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Price range

Okay$12.84–$238.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay5.3%

return rate — above 6% kills the launch gate

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

381

Top-5 brand share

98%

Open market

1%

  • Brooks60%
  • Saucony35%
  • ANTA2%
  • Nike1%
  • ASICS0%
  • Reebok0%
  • Open — no brand owns it (7 brands, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$16K2%$31K3%$47K4%$62K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 437 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall32%

“Comfortable shoes”

Size-Overall14%

“Excellent fit”

Exercise/Sports Suitability8%

“Great for walking”

Quality-Overall6%

“Awesome Quality”

Value For Money5%

“Good Value”

Heel Support4%

“very comfortable around the heel”

Durability3%

“they are durable”

Cushion2%

“I love the cushioning”

Weight Light2%

“Decent lightweight sneakers for casual use”

Advertised Vs Actual Product2%

“Just as advertised”

What buyers complain about

Size-Overall21%

“Too big”

Product Condition6%

“Not brand new”

Durability5%

“Bad durability”

Quality-Overall4%

“Lower quality”

Feet Fit4%

“Shoes are quite narrow”

Comfort-Overall4%

“Uncomfortable”

Pain Relief-Overall3%

“caused foot pain”

Color3%

“Color is off”

Cushion3%

“not cushion not as good of shoe as they used to be”

Value For Money2%

“Expensive”

Top return reasons

Feet Fit25%
Size-Overall22%
Width13%
Length12%
Color5%
Comfort-Overall5%
Advertised Vs Actual Product2%
Cushion2%
Shape/Style1%
Ankle Support1%