boys winter coat
Skip it53/100a small market ($273K/yr) — boys winter coat doesn't clear our bar today.
Market/yr
$273K
Growth (1y)
+267.2%
Products
99
Brands
35
was 60 a year ago
Sellers
95
Price range
$8.52–$48.02
Returns
8.9%
Rating
4.6★
Skip it
Scored 53/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +267.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.5×
Competition
- Columbia20%
- WULFUL14%
- The Children's Place11%
- Amazon Essentials9%
- SOBAPRA5%
- Hanes4%
- Other (29 brands)36%
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 35 brands and 95 sellers compete here.
Brands
35 falling
was 60 a year ago
Sellers
95
Top 5 brand share
60%
Product shelf
All 99 tracked products in this niche.
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL
$28.684.6★144 reviews
Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium
Columbia
$23.954.8★15,623 reviews
Columbia Youth Boys Glennaker Rain Jacket 2024 Black Large
Columbia
$28.744.6★1,218 reviews
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL
$27.994.6★144 reviews
The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium
The Children's Place
$19.214.6★1,467 reviews
Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Light Grey Heather X-Large
Amazon Essentials
$12.384.6★10,800 reviews
Hanes Boys Big EcoSmart Fleece Full Zip Hooded Jacket navy1 LARGE
Hanes
$14.684.6★5,868 reviews
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA
$32.614.7★98 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and extremely easy to travel with”
“Fits well”
“warm coat”
“Lightweight raincoat serves its purpose”
“Good price”
“Its very soft”
“Beautiful color”
“Quality and comfort”
“This coat has been perfect this winter”
“good material”
What buyers complain about
“It was tight on the arms”
“I thought it was thick”
“Zipper broke right away”
“Poor quality”
“Broke right away”
“Has faux fur lining for extra warmth feel”
“We received a used jacket”
“Not waterproof”
“Not the right color”
“This jacket has no warmth”
Top return reasons
- Size-Overall70%
- Sleeve Fit6%
- Thin4%
- Length2%
- Chest Fit2%
- Material Quality2%
- Advertised Vs Actual Product2%
- Color1%
- Value For Money1%
- Shoulder Fit1%