boys underwear
Launch it70/100boys underwear clears our launch bar: a $3.1M/yr market growing +217.8% with returns at 2.6%.
Market/yr
$3.1M
Growth (1y)
+217.8%
Products
169
Brands
35
was 20 a year ago
Sellers
54
Price range
$7.52–$34.51
Returns
2.6%
Rating
4.7★
Launch it
Scored 70/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +217.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Competition
- Hanes39%
- BAMBOO COOL20%
- JackLoveBriefs6%
- Cogindss Xmrlvn4%
- BliBliTaTa3%
- Body Glove3%
- Other (29 brands)24%
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen. 35 brands and 54 sellers compete here.
Brands
35 rising
was 20 a year ago
Sellers
54
Top 5 brand share
72%
Product shelf
All 169 tracked products in this niche.
BAMBOO COOL Boys Underwear Moisture-Wicking Brethable Boxer Briefs Soft Lightweight Tag-Free with Fly Pouch 6-Pack
BAMBOO COOL
$32.244.8★869 reviews
JackLoveBriefs Boys Cotton Boxer Briefs Dinosaur Polar Bear Toddler Kids Underwear 12 Pack 5-7 Years Blue Size: L
JackLoveBriefs
$19.904.6★5,865 reviews
Hanes Boys And Toddler Underwear Comfort Flex Comfortsoft Briefs Multiple Packs Available Boxer Multicolor - 10 Pack Small US
Hanes
$17.124.7★47,016 reviews
Hanes Boys Moves Breathable Mesh Boxer Brief Underwear X-Temp Moisture-Wicking Boxer Briefs for Boys 6-Pack
Hanes
$14.974.6★4,216 reviews
BAMBOO COOL Boys Underwear Moisture-Wicking Brethable Boxer Briefs Soft Lightweight Tag-Free with Fly Pouch 6-Pack
BAMBOO COOL
$32.614.8★869 reviews
Hanes Boys Moves Breathable Mesh Boxer Brief Underwear X-Temp Moisture-Wicking Boxer Briefs for Boys 6-Pack
Hanes
$15.864.6★4,216 reviews
BAMBOO COOL Boys Boxer Briefs 6-18Y Underwear Moisture-Wicking Lightweight and Ultra Soft 6-Pack
BAMBOO COOL
$34.384.8★500 reviews
Hanes Big Originals Boxer Briefs Tween Boy Underwear Cotton Stretch 6-Pack Tan/Blue Oasis/Cargo Olive/Grey - 6 Pack Medium
Hanes
$13.244.4★2,739 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“So comfortable”
“Excellent quality”
“So soft”
“Good deal”
“Great material and breathable”
“Vibrant colors”
“Comfortable breathable”
“Looks just like pictures”
“stretch nice”
What buyers complain about
“Too short”
“False advertising”
“Not the material advertised”
“Not much stretch”
“Cheaply made”
“Shrink ALOT”
“Not Soft At All”
“The thigh opening is too tight”
“Not comfy”
“seams are scratchy”
Top return reasons
- Size-Overall63%
- Waist Fit12%
- Material Quality6%
- Thigh Fit5%
- Advertised Vs Actual Product3%
- Length3%
- Thin1%
- Quality-Overall1%
- Value For Money1%
- Transparency1%