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boys overalls

Skip it50/100

a small market ($67K/yr) — boys overalls doesn't clear our bar today.

Market/yr

$67K

Growth (1y)

+249.1%

Products

93

Brands

22

was 16 a year ago

Sellers

38

Price range

$9.65–$39.25

Returns

7.0%

Rating

4.6★

50/100

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Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
82
×0.30
Competition
91
×0.20
Quality gap
27
×0.10
Returns
40
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +249.1% year over year.
45K23KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Competition

15%Levi's
  • Levi's15%
  • OSHKOSH B'GOSH10%
  • GRANDWISH9%
  • Haloumoning8%
  • HISEA8%
  • Amazon Essentials8%
  • Other (16 brands)42%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 22 brands and 38 sellers compete here.

Brands

22 rising

was 16 a year ago

Sellers

38

Top 5 brand share

50%

#ProductBrandPriceRatingReviewsClick shareTrend
2Wrangler Authentics$21.584.7★9,5375%falling
3Liberty$31.504.6★2,3444%flat
7Levi's$22.354.8★1,7862%falling
8Levi's$21.474.8★1,7862%flat
10The Children's Place$20.594.7★2452%rising
11Levi's$20.834.8★1,7862%rising
12OSHKOSH B'GOSH$23.804.8★2,8022%flat
13OSHKOSH B'GOSH$24.094.7★1,6702%rising
14GRANDWISH$25.694.5★5,1362%flat

Product shelf

All 93 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fit great”

Quality-Overall19%

“Very well made”

Durability7%

“Its durable”

Comfort-Overall5%

“Very comfy”

Shape/Style5%

“The style is cute and trendy, perfect for a kid who loves to look cool while staying comfy”

Value For Money4%

“The price is also really reasonable for what you get”

Advertised Vs Actual Product4%

“As Described”

Material Quality3%

“Carhartt material has always been great quality”

Thickness3%

“Thick and durable”

Washability2%

“The material also feels like it will hold up well through regular washing and active play”

What buyers complain about

Size-Overall23%

“they are pretty large”

Strap/String Quality9%

“Fastener on the strap broke”

Sharpness6%

“none of the parts are sharp”

Thickness6%

“They are super thin”

Allergies3%

“my baby hives all over his body due to whatever chemicals they put on the outfit”

Inseam Fit3%

“Very short inseam”

Advertised Vs Actual Product3%

“The pair I received did not look like the picture”

Smell3%

“They were worn and stinky”

Stretchability/Expandability/Elasticity3%

“The fabric has only a small amount of stretch”

Quality-Overall1%

“Poor quality”

Top return reasons

  • Size-Overall43%
  • Length30%
  • Waist Fit6%
  • Width5%
  • Thigh Fit3%
  • Advertised Vs Actual Product2%
  • Color1%
  • Strap/String Quality1%
  • Material Quality1%
  • Value For Money1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.