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boys navy shirt

Skip it46/100

a small market ($20K/yr) — boys navy shirt doesn't clear our bar today.

Market/yr

$20K

Growth (1y)

+201.3%

Products

58

Brands

26

was 18 a year ago

Sellers

47

Price range

$5.62–$39.00

Returns

8.7%

Rating

4.6★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
77
×0.30
Competition
87
×0.20
Quality gap
32
×0.10
Returns
25
×0.10

Demand

Weekly Amazon search volume, last 40 weeks — +201.3% year over year.
3K1KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Competition

15%AOTIK
  • AOTIK15%
  • The Children's Place11%
  • MIVEI10%
  • Amazon Essentials8%
  • BOOPH6%
  • Haloumoning6%
  • Other (20 brands)43%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 26 brands and 47 sellers compete here.

Brands

26 rising

was 18 a year ago

Sellers

47

Top 5 brand share

51%

#ProductBrandPriceRatingReviewsClick shareTrend
7The Children's Place$13.074.8★3,7134%rising
8The Children's Place$27.014.7★7,8504%falling

Product shelf

All 58 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality shirts”

Size-Overall12%

“perfect fit”

Material Quality12%

“Great material”

Color9%

“Color is very nice”

Soft Feel7%

“The material is very soft and comfortable”

Comfort-Overall6%

“Comfortable”

Value For Money5%

“In my opinion it is a great value at under $10”

Warmth2%

“Its short sleeve so its not too warm”

Shape/Style2%

“elevated style”

Wrinkle2%

“Does not easily wrinkle making it perfect for school attire”

What buyers complain about

Size-Overall33%

“the shirt did not fit tightly”

Drying Time7%

“I will probably not put it in the dryer lest it fade quickly”

Thickness6%

“clear thin, and shows what your ordering”

Length3%

“Same size different length”

Material Quality2%

“cheap out of materials by cutting them very short”

Collar Quality2%

“One thing that I don't care for is the spacing of the two buttons at the collar”

Stitch/Finish/Polish1%

“the seams are still rather tight”

Hard Feel1%

“it's hard to get it on”

Comfort-Overall1%

“Uncomfortable”

Color1%

“the color combos didnt look great so we went with the solid navy”

Top return reasons

  • Size-Overall59%
  • Length9%
  • Material Quality6%
  • Chest Fit6%
  • Sleeve Fit5%
  • Color4%
  • Advertised Vs Actual Product2%
  • Waist Fit1%
  • Shoulder Fit1%
  • Value For Money1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.