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boys halloween costumes size 8-10

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Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 7Competition 88Returns 28Price range 71Avg price 95Brand share 95Review moat 46Quality gap 33

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$32.95

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Good$6.54–$126.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,868.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$133K

$133K/yr · 683K searches

Returns

Okay5.6%

return rate — above 6% kills the launch gate

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

50 flat

Sellers

96

Top-5 brand share

36%

Open market

60%

  • mcuaeddu9%
  • Jazwares Costume Play8%
  • Marvel6%
  • Elite Sports6%
  • Spooktacular Creations6%
  • inkArts4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 68 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
300K200KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 158.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Amazing quality”

Fun/Entertainment Experience15%

“Fun for kids”

Size-Overall13%

“Fits good”

Value For Money8%

“Good value for the money”

Gifting Purpose7%

“Awesome gift”

Comfort-Overall4%

“is very comfortable”

Material Quality3%

“Material is soft”

Ease Of Use3%

“Easy to use”

Color3%

“Bright colors”

Advertised Vs Actual Product2%

“Works great, just as advertised”

What buyers complain about

Size-Overall19%

“Pretty big”

Quality-Overall18%

“not well made”

Durability11%

“Breaks very easily”

Material Quality4%

“Not my favorite material”

Value For Money3%

“Feels slightly overpriced”

Stitch/Finish/Polish3%

“Stitching is very poor quality”

Strength3%

“Flimsy feeling”

Product Condition2%

“The item came used”

Strap/String Quality2%

“there is a bit of shedding of the strings”

Charging2%

“not able to recharge”

Top return reasons

Size-Overall68%
Length5%
Advertised Vs Actual Product4%
Quality-Overall3%
Material Quality3%
Product Condition2%
Value For Money2%
Defective Material/Parts2%
Functionality-Overall1%
Sleeve Fit1%