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boys halloween costumes 8-10

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Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 46Growth 14Conversion 9Competition 87Returns 29Price range 71Avg price 95Brand share 96Review moat 43Quality gap 33

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.38

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Good$6.54–$126.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$245K

$245K/yr · 1.1M searches

Review moat

Okay2,182.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay5.5%

return rate — above 6% kills the launch gate

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

107

Top-5 brand share

34%

Open market

60%

  • mcuaeddu9%
  • Jazwares Costume Play7%
  • Spooktacular Creations6%
  • Teuevayl6%
  • Marvel6%
  • Jeowoqao6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$15K9%$22K12%$29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 77 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
200K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 57.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“A+ Quality”

Fun/Entertainment Experience15%

“Fun for kids”

Size-Overall11%

“Fit as expected”

Gifting Purpose9%

“Cute Gift”

Value For Money7%

“Excellent value”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to use”

Comfort-Overall3%

“They are comfortable”

Material Quality3%

“Good material”

Brightness/Shine/Glow3%

“bright lights”

What buyers complain about

Size-Overall19%

“Little big”

Quality-Overall18%

“not well made”

Durability13%

“Breaks very easily”

Material Quality4%

“Poor material”

Functionality-Overall3%

“Didnt work”

Value For Money2%

“The price is a little much”

Charging2%

“not able to recharge”

Product Condition2%

“Received used items”

Strap/String Quality2%

“missing straps”

Stitch/Finish/Polish2%

“Stitching is very poor quality”

Top return reasons

Size-Overall66%
Length4%
Advertised Vs Actual Product4%
Quality-Overall3%
Material Quality3%
Product Condition2%
Functionality-Overall2%
Defective Material/Parts2%
Value For Money2%
Gap/Hole1%