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boys fleece jacket

Skip it49/100

a small market ($66K/yr) — boys fleece jacket doesn't clear our bar today.

Market/yr

$66K

Growth (1y)

+209.3%

Products

139

Brands

36

was 36 a year ago

Sellers

172

Price range

$7.42–$65.43

Returns

8.6%

Rating

4.6★

49/100

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Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
78
×0.30
Competition
98
×0.20
Quality gap
27
×0.10
Returns
26
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +209.3% year over year.
43K21KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Competition

33%Columbia
  • Columbia33%
  • WULFUL7%
  • EIGIOO7%
  • The Children's Place5%
  • Amazon Essentials5%
  • Slwosdlds5%
  • Other (30 brands)38%

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen. 36 brands and 172 sellers compete here.

Brands

36 flat

was 36 a year ago

Sellers

172

Top 5 brand share

58%

#ProductBrandPriceRatingReviewsClick shareTrend
12The Children's Place$19.214.6★1,4672%flat

Product shelf

All 139 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits well”

Quality-Overall19%

“High-quality Columbia jacket at great price”

Warmth7%

“keeps me extremely warm”

Weight Light6%

“Perfect lightweight option”

Weather Proof6%

“It is good for winter”

Comfort-Overall5%

“Comfortable too”

Material Quality5%

“Good thick material quality made”

Color5%

“Beautiful color”

Value For Money4%

“Worth the money”

Soft Feel4%

“Super soft”

What buyers complain about

Size-Overall30%

“It does not fit”

Thickness8%

“Extremely thin”

Water Resistance6%

“Not water proof”

Quality-Overall6%

“Poor quality”

Product Condition6%

“Item arrived used with name poorly washed away”

Warmth3%

“This jacket has no warmth”

Zipper Quality3%

“Faulty zipper”

Sleeve Fit2%

“the sleeves were very long so we have to roll them quite a bit”

Strength2%

“It was flimsy”

Value For Money2%

“Not worth the price”

Top return reasons

  • Size-Overall71%
  • Sleeve Fit5%
  • Thin5%
  • Length2%
  • Chest Fit2%
  • Material Quality2%
  • Advertised Vs Actual Product2%
  • Color1%
  • Value For Money1%
  • Waist Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.