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boys flannel shirts

Skip it42/100

high returns (12.3%) — boys flannel shirts doesn't clear our bar today.

Market/yr

$79K

Growth (1y)

+277.9%

Products

47

Brands

16

was 20 a year ago

Sellers

18

Price range

$9.75–$41.80

Returns

12.3%

Rating

4.7★

42/100

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Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
84
×0.30
Competition
69
×0.20
Quality gap
24
×0.10
Returns
0
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +277.9% year over year.
63K31KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.8×

Competition

32%Amazon Essentials
  • Amazon Essentials32%
  • The Children's Place17%
  • JOGAL11%
  • SWISSWELL11%
  • WARHORSEE5%
  • iLover4%
  • Other (10 brands)20%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 18 sellers compete here.

Brands

16 falling

was 20 a year ago

Sellers

18

Top 5 brand share

76%

#ProductBrandPriceRatingReviewsClick shareTrend
10The Children's Place$14.084.8★3,7132%falling
13Amazon Essentials$14.034.7★2,0292%falling

Product shelf

All 47 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Great fit”

Color16%

“color as expected”

Quality-Overall10%

“Its a good quality shirt”

Material Quality9%

“The material is super soft, warm and breathable”

Weather Proof9%

“It's a heavier flannel so it's great for cold winters easy wash and fold and the quality is notable”

Soft Feel8%

“Soft”

Warmth6%

“Cozy”

Washability4%

“Washes well, too, coming out looking like new. and still fitting”

Comfort-Overall3%

“Comfortable”

Value For Money3%

“Great price”

What buyers complain about

Size-Overall46%

“the fit seemed odd”

Thin25%

“Thin”

Length13%

“Very short in length”

Top return reasons

  • Size-Overall59%
  • Length13%
  • Sleeve Fit6%
  • Chest Fit5%
  • Color4%
  • Material Quality2%
  • Advertised Vs Actual Product1%
  • Value For Money1%
  • Arm Fit1%
  • Waist Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.