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boys dress shirts

Worth a look55/100

boys dress shirts shows a fragmented shelf (top 5 take 11% of clicks), but a small market ($267K/yr) keeps it on the watch list.

Market/yr

$267K

Growth (1y)

+318.8%

Products

295

Brands

87

was 49 a year ago

Sellers

143

Price range

$7.08–$39.14

Returns

8.1%

Rating

4.7★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
13
×0.30
Growth
87
×0.30
Competition
100
×0.20
Quality gap
25
×0.10
Returns
29
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +318.8% year over year.
87K43KSpike '24Holiday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Sep · busiest ÷ quietest = 2.6×

Competition

14%Nike
  • Nike14%
  • The Children's Place13%
  • Under Armour7%
  • AOTIK6%
  • Real Essentials6%
  • Amazon Essentials4%
  • Other (81 brands)50%

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen. 87 brands and 143 sellers compete here.

Brands

87 rising

was 49 a year ago

Sellers

143

Top 5 brand share

46%

#ProductBrandPriceRatingReviewsClick shareTrend
3Nike$14.484.4★4432%falling
6The Children's Place$11.824.8★3,7132%rising
12The Children's Place$13.074.8★3,7131%rising
15The Children's Place$12.654.8★3,7131%rising

Product shelf

All 295 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“true to size”

Quality-Overall16%

“High quality shirt”

Comfort-Overall8%

“They seem quite comfortable for him”

Color6%

“Colors are bright”

Soft Feel6%

“Smooth and comfortable”

Value For Money6%

“Good value”

Material Quality5%

“Material is soft”

Weight Light2%

“The fabric feels lightweight”

Advertised Vs Actual Product2%

“As advertised”

Washability2%

“Washes very nicely”

What buyers complain about

Size-Overall28%

“Runs large”

Quality-Overall7%

“Junk”

Material Quality6%

“Plastic and bad material”

Wrinkles4%

“Not So Wrinkle Free”

Stitch/Finish/Polish3%

“One ripped seam already”

Thickness3%

“The fabric is a bit thinner than name-brand options”

Transparency2%

“See-through”

Shrinkage Resistance1%

“shrinks after one wash”

Advertised Vs Actual Product1%

“False advertisement”

Shoulder Fit1%

“Tight on shoulders”

Top return reasons

  • Size-Overall61%
  • Length7%
  • Sleeve Fit6%
  • Chest Fit6%
  • Material Quality4%
  • Color2%
  • Thin2%
  • Advertised Vs Actual Product2%
  • Waist Fit1%
  • Shoulder Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.