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boys baseball cleats

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 60Growth 7Conversion 4Competition 91Returns 31Price range 64Avg price 94Brand share 31Review moat 69Quality gap 24

Avg price

Great$47.53

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Review moat

Good739.58

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.28–$142.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$501K

$501K/yr · 3.4M searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Okay5.2%

return rate — above 6% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

49

Top-5 brand share

87%

Open market

11%

  • Under Armour42%
  • Sooneeya21%
  • SQAIRZ12%
  • Rawlings6%
  • New Balance6%
  • BUWTDAY2%
  • Open — no brand owns it (13 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$10K4%$20K6%$30K8%$40K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 109 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.4% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fit as expected”

Quality-Overall17%

“the quality of the bag is great”

Comfort-Overall10%

“Super comfortable”

Color7%

“Nice color”

Value For Money6%

“good value”

Durability4%

“Good durability”

Exercise/Sports Suitability3%

“My kid loves them and says theyre easy to run and play in”

Ease Of Use2%

“Easy to put on”

Strength2%

“They seem really sturdy”

Weight Light1%

“The cleats are lightweight”

What buyers complain about

Size-Overall28%

“One size was too big”

Quality-Overall11%

“Poor quality”

Durability7%

“The clasp broke 1 month after he started wearing it”

Product Condition5%

“Arrived used”

Advertised Vs Actual Product3%

“USED shoes... advertised as new. Paid for new shoes, got used ones”

Thickness3%

“Thin”

Value For Money3%

“Not worth it”

Design-Overall3%

“Horrible, design started coming off after first use”

Material Quality3%

“Cheap material not what I expected from Rawlings”

Color2%

“Blue is more navy than royal blue”

Top return reasons

Size-Overall49%
Feet Fit23%
Length9%
Width5%
Waist Fit3%
Color2%
Advertised Vs Actual Product2%
Value For Money1%
Inseam Fit1%
Comfort-Overall1%