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boys athletic underwear

Skip it47/100

a small market ($84K/yr) — boys athletic underwear doesn't clear our bar today.

Market/yr

$84K

Growth (1y)

+217.6%

Products

42

Brands

9

was 10 a year ago

Sellers

35

Price range

$13.66–$37.34

Returns

3.7%

Rating

4.7★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
79
×0.30
Competition
61
×0.20
Quality gap
25
×0.10
Returns
71
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +217.6% year over year.
12K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Dec · busiest ÷ quietest = 2.5×

Competition

48%Nike
  • Nike48%
  • BAMBOO COOL21%
  • Under Armour10%
  • PSD9%
  • Hanes6%
  • PUMA2%
  • Other (3 brands)4%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 35 sellers compete here.

Brands

9 falling

was 10 a year ago

Sellers

35

Top 5 brand share

94%

#ProductBrandPriceRatingReviewsClick shareTrend
1
3-Pack Dri-Fit Boxer Briefs3-Pack Dri-Fit Boxer Briefs
Nike$16.874.6★1,12416%falling
2
3-Pack Dri-Fit Boxer Briefs3-Pack Dri-Fit Boxer Briefs
Nike$16.934.6★1,12412%rising
3
3-Pack Dri-Fit Boxer Briefs3-Pack Dri-Fit Boxer Briefs
Nike$20.024.6★1,1248%falling
4
BAMBOO COOL Boys Underwear Moisture-Wicking Brethable Boxer Briefs Soft Lightweight Tag-Free with Fly Pouch 6-PackBAMBOO COOL Boys Underwear Moisture-Wicking Brethable Boxer Briefs Soft Lightweight Tag-Free with Fly Pouch 6-Pack
BAMBOO COOL$32.244.8★8697%rising
5
3-Pack Dri-Fit Boxer Briefs3-Pack Dri-Fit Boxer Briefs
Nike$21.014.6★1,1246%rising
6
PSD Boys Boxer Briefs Black Cotton 3-Pack Comfortable Breathable Underwear for Boys Boys Underwear Ages 6-16 MediumPSD Boys Boxer Briefs Black Cotton 3-Pack Comfortable Breathable Underwear for Boys Boys Underwear Ages 6-16 Medium
PSD$29.244.6★7283%rising
7
BAMBOO COOL BoysMoisture Wicking & Breathable Mesh Underwear Soft Tagless Performance No Ride Up Boxer Briefs 6 PackBAMBOO COOL BoysMoisture Wicking & Breathable Mesh Underwear Soft Tagless Performance No Ride Up Boxer Briefs 6 Pack
BAMBOO COOL$31.484.6★2013%rising
8
3-Pack Dri-Fit Boxer Briefs3-Pack Dri-Fit Boxer Briefs
Nike$21.084.6★1,1242%flat
9
Hanes Boys Performance Tween Boxer Brief Pack X-Temp Mesh Underwear Assorted 6-PackHanes Boys Performance Tween Boxer Brief Pack X-Temp Mesh Underwear Assorted 6-Pack
Hanes$16.394.6★4,2162%falling
10
Hanes Boys Moves Breathable Mesh Boxer Brief Underwear X-Temp Moisture-Wicking Boxer Briefs for Boys 6-PackHanes Boys Moves Breathable Mesh Boxer Brief Underwear X-Temp Moisture-Wicking Boxer Briefs for Boys 6-Pack
Hanes$15.864.6★4,2162%rising
11
Under Armour Boys Multipack Performance Tech Boxer Brief Lightweight & Smooth Stretch Fit Solid Black LargeUnder Armour Boys Multipack Performance Tech Boxer Brief Lightweight & Smooth Stretch Fit Solid Black Large
Under Armour$15.354.7★8,6502%rising
12
BAMBOO COOL Boys Boxer Briefs 6-18Y Underwear Moisture-Wicking Lightweight and Ultra Soft 6-PackBAMBOO COOL Boys Boxer Briefs 6-18Y Underwear Moisture-Wicking Lightweight and Ultra Soft 6-Pack
BAMBOO COOL$34.384.8★5002%rising
13
BAMBOO COOL Boys Underwear Lightweight Breathable Moisture-Wicking Boxer Briefs U-open Pouch Ultra Soft Tag Free 6-PackBAMBOO COOL Boys Underwear Lightweight Breathable Moisture-Wicking Boxer Briefs U-open Pouch Ultra Soft Tag Free 6-Pack
BAMBOO COOL$29.814.5★1562%rising
14
3-Pack Dri-Fit Boxer Briefs3-Pack Dri-Fit Boxer Briefs
Nike$21.044.6★1,1242%rising
15
Under Armour Boys Multipack Performance Tech Boxer Brief Lightweight & Smooth Stretch Fit Black/Camo LargeUnder Armour Boys Multipack Performance Tech Boxer Brief Lightweight & Smooth Stretch Fit Black/Camo Large
Under Armour$17.974.7★8,6502%falling

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall24%

“Very comfortable”

Size-Overall21%

“They fit ok on my very slim son”

Quality-Overall11%

“Nice quality and fits like described”

Soft Feel9%

“Buttery Softness”

Stretchability/Expandability/Elasticity5%

“It stretches in comfort and smooth and soft on the skin”

Breathability4%

“They are breathable”

Value For Money3%

“Good deal”

Shrinkage Resistance2%

“did not shrink when I washed it”

Material Quality2%

“These boxers are a VERY breathable mesh fabric”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Size-Overall29%

“Size runs very small”

Quality-Overall11%

“Cheap”

Transparency5%

“you can literally see through them”

Durability5%

“Durability concern”

Comfort-Overall3%

“it looks uncomfortable”

Stretchability/Expandability/Elasticity2%

“While it is stretch and lightweight, it runs small for a medium”

Value For Money2%

“Not worth the money”

Waist Fit2%

“And while the waist fits the length is way too short”

Thickness2%

“like see through thin”

Color2%

“they were all solid black”

Top return reasons

  • Size-Overall67%
  • Waist Fit11%
  • Material Quality5%
  • Length3%
  • Thigh Fit3%
  • Advertised Vs Actual Product3%
  • Thin2%
  • Transparency1%
  • Value For Money1%
  • Product Condition1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.