boston scally caps for men
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.92avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.47–$51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$436K$436K/yr · 1.2M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,643.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.6%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
58
Top-5 brand share
73%
Open market
25%
- Boston Scally Co.52%
- VOBOOM12%
- Xinveen5%
- Senker Fashion3%
- Taidor2%
- YDO DSNER2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 98 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Independence Boston Scally Cap - 8 Panel - Blue - Medium/Large (58cm)
Boston Scally Co.$49.194.6★128 rev
VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)
VOBOOM$13.444.6★14,855 rev
The Original Cool Air Boston Scally Cap - Breathable Newsboy Flat Cap - 8 Panel Fitted Hat for Men - Dark Grey - ML
Boston Scally Co.$49.714.6★224 rev
The Original Boston Scally Cap - The Peaky Newsboy Flat Cap - 8 Panel Hat for Men - Grey Herringbone - Medium/Large
Boston Scally Co.$49.814.7★1,006 rev
The Original Boston Scally Cap - The Scrapper Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Black - Medium/Large
Boston Scally Co.$49.204.7★857 rev
Newest
by launch date
The Original Boston Scally Cap - The Sweetwater Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Tealwater - ML
Boston Scally Co.$51.4525 rev
The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - White/White - ML
Boston Scally Co.$47.7193 rev
The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - ML
Boston Scally Co.$47.1193 rev
The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - XL
Boston Scally Co.$47.4693 rev
SPKTCHEN Newsboy Cap for Men Beret Hat Men Boston Scally Mens Flat Caps Gatsby Hat Driving Cap Black
SPKTCHEN$16.747 rev
Trending
90-day click momentumThe Original Boston Scally Cap - The Sweetwater Newsboy Flat Cap - 6 Panel Cotton Fitted Hat for Men - Tealwater - ML
Boston Scally Co.$51.454.7★
The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - ML
Boston Scally Co.$47.114.2★
The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - Black/Black - XL
Boston Scally Co.$47.464.2★
Newsboy Cap for Men Adjustable Flat Ivy Gatsby Cabbie Driving Hat Breathable Denim Cotton Golf Cap (Navy Blue)
PTDTSHOU$13.254.6★
The Original Boston Scally Cap - The Mesh Trucker Mens Flat Hat - Six Panel Newsboy Cap for Men - White/White - ML
Boston Scally Co.$47.714.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 5.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit accurate”
“Excellent product”
“Excellent price”
“Comfortable to wear”
“Great style”
“color doesn't fade”
“The material is comfortable”
“as advertised”
“are lightweight — providing warmth”
“Lightweight and adjustable”
What buyers complain about
“All fit differently”
“Just very low quality”
“Does not hold color well”
“Wrinkles”
“Very expensive”
“cheap material”
“The hat was the wrong style for my face”
“Very thin”
“Stitching brakes”
“Not as advertised”