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bobs burgers costume

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 60Conversion 0Competition 34Returns 19Price range 82Avg price 95Brand share 55Review moat 85Quality gap 73

Avg price

Incredible$23.67

avg listing price — sweet spot $15–$100

Review moat

Great304.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.81–$61.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+35.9%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Returns

Bad7.3%

return rate — above 6% kills the launch gate

Market size

Bad$0

$0/yr · 120K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

36

Top-5 brand share

72%

Open market

25%

  • Crowye32%
  • SUNRISE23%
  • Matiniy8%
  • Concept One5%
  • Sdfvsdg4%
  • Costume Agent3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 82.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Decent quality”

Advertised Vs Actual Product21%

“exactly what I was looking for”

Size-Overall14%

“They fit perfectly”

Value For Money7%

“Especially good for the price point”

Shape/Style5%

“Very stylish”

Ease Of Use5%

“Easy costume”

Color5%

“I love this shirt especially the lime green”

What buyers complain about

Quality-Overall26%

“Cheap trash”

Size-Overall19%

“They were a little big so I returned them”

Color7%

“Ok. It looks a little more pale than the picture and cheaply made”

Thickness5%

“The material is really thin”

Value For Money5%

“ITS NOT WORTH IT”

Stiffness5%

“The wig was a little stiff”

Hard Feel5%

“Wig was hard to style”

Top return reasons

Size-Overall61%
Advertised Vs Actual Product5%
Product Condition4%
Color3%
Neck Fit3%
Thin3%
Length3%
Strap/String Quality3%
Value For Money2%
Waist Fit2%