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64

bmjl womens running shorts elastic high waisted

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 95Conversion 8Competition 96Returns 13Price range 77Avg price 93Brand share 74Review moat 39Quality gap 48

Competition

Incredible15%

top-5 click share — an open shelf

Growth

Great+109.4%

90-day search growth — must beat 0% to launch

Avg price

Great$22.06

avg listing price — sweet spot $15–$100

Price range

Great$7.02–$42.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good$693K

$693K/yr · 5.2M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,605.65

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.9%

return rate — above 6% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

99

Top-5 brand share

60%

Open market

36%

  • CRZ YOGA32%
  • G Gradual10%
  • CADMUS7%
  • THE GYM PEOPLE6%
  • Nike6%
  • EZRUN4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7K2%$14K3%$21K4%$28K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 165 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +109.4% search growth over the last 90 days.
300K200KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Super flattering fit”

Comfort-Overall19%

“It is comfortable”

Soft Feel7%

“And soft”

Color6%

“Variety of colors”

Quality-Overall5%

“seems to be well made”

Exercise/Sports Suitability5%

“Nice athletic shorts for playing sports”

Pockets/Compartments4%

“extra pockets”

Material Quality4%

“Excellent material”

Value For Money3%

“Great Value”

Weight Light2%

“Very lightweight and breathable”

What buyers complain about

Size-Overall23%

“Run really small”

Pockets/Compartments4%

“No pockets”

Material Quality3%

“Not Quality Material”

Waist Fit3%

“they were a bit big at the waist”

Thigh Fit3%

“Too tight on my thighs”

Quality-Overall2%

“Poor quality”

Transparency2%

“See through”

Color2%

“Color bleeds”

Thickness2%

“very thin material”

Thin2%

“Too thin”

Top return reasons

Size-Overall52%
Length11%
Waist Fit10%
Thigh Fit6%
Inseam Fit4%
Material Quality3%
Hip Fit3%
Shape/Style2%
Advertised Vs Actual Product2%
Color2%