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bluey birthday shirt

Skip it50/100

a small market ($36K/yr) — bluey birthday shirt doesn't clear our bar today.

Market/yr

$36K

Growth (1y)

+157.5%

Products

86

Brands

19

was 8 a year ago

Sellers

22

Price range

$4.32–$31.78

Returns

3.8%

Rating

4.7★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
72
×0.30
Competition
92
×0.20
Quality gap
25
×0.10
Returns
70
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +157.5% year over year.
7K4KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 2.0×

Competition

50%Bluey
  • Bluey50%
  • Hewtwerck11%
  • IMEKIS7%
  • K-Acc7%
  • MOUSYA6%
  • FLOYU4%
  • Other (13 brands)15%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 19 brands and 22 sellers compete here.

Brands

19 rising

was 8 a year ago

Sellers

22

Top 5 brand share

81%

#ProductBrandPriceRatingReviewsClick shareTrend
14Bluey$20.644.5★1082%rising

Product shelf

All 86 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits well”

Quality-Overall12%

“Great Quality Shirt”

Color11%

“I love the color”

Material Quality6%

“Very soft material”

Comfort-Overall6%

“Very comfy”

Advertised Vs Actual Product5%

“turned out even better than I expected”

Design-Overall5%

“Super cute design”

Washability4%

“easy to wash”

Soft Feel3%

“The fabric is soft and comfortable, which is so important for toddlers”

Durability3%

“Durable and cute”

What buyers complain about

Size-Overall40%

“too small”

Color10%

“This does have a faded”

Print Quality8%

“The print quality looked like the ink was running out”

Quality-Overall3%

“Feel cheap”

Allergies3%

“itchy”

Advertised Vs Actual Product3%

“image doesnt fill out the shirt like the description”

Material Quality2%

“They feel very cheaply made”

Shape/Style1%

“The hat is a little difficult to keep the cone shape”

Hard Feel1%

“The material felt a little rough”

Transparency1%

“see through”

Top return reasons

  • Size-Overall66%
  • Length8%
  • Material Quality3%
  • Advertised Vs Actual Product3%
  • Waist Fit3%
  • Chest Fit3%
  • Feet Fit1%
  • Value For Money1%
  • Quality-Overall1%
  • Color1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.78 median price · 2.2% median returns across 14,888 tracked niches.