blue umbrella
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$43.50avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Growth
Great+92.4%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.82–$167.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,663.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 49K searches
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
55 rising
Sellers
82
Top-5 brand share
38%
Open market
57%
- Best Choice Products12%
- Yoobure10%
- Mr. Pen6%
- Blissun5%
- SAFAVIEH5%
- Repel Umbrella4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready
Yoobure$9.564.5★2,913 rev
Mr. Pen- Windproof Travel Umbrella
Mr. Pen$9.444.4★3,583 rev
Yoobure Automatic Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Windproof Folding Small Umbrella in Macaron for Kids Women Colorful
Yoobure$9.534.5★214 rev
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse
Rain-Mate$14.234.4★10,095 rev
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$28.304.5★109,906 rev
Newest
by launch date
Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market
GarveeLife$34.83121 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue
Best Choice Products$64.27176 rev
AE Outdoor 9FT Outdoor Patio Umbrella with Push Button Tilt and Crank Market Umbrella 8 Heavy-Duty Ribs Outdoor Table Umbrella for Garden Deck Poolside & Backyard Blueolefin
AE Outdoor$63.9330 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Sage Green
Best Choice Products$64.04176 rev
Tangkula 9 FT Patio Umbrella with Base Included 2-Tiers Outdoor Scalloped Table Umbrella with 2 Sandbags Tilt Adjustment Crank 8 Ribs for Market Backyard Pool Deck Beach Lawn
Tangkula$78.5025 rev
Trending
90-day click momentum
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue
Seniny$9.614.5★
Umbrellas for Rain Windproof Automatic Inverted Travel Umbrella with Large Canopy Durable Lightweight 12 oz & Compact Folding Fits Car & Backpack Portable Rain Umbrella for Men & Women (Navy)
Raintrend$14.874.5★
AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Blue and White Stripe)
AreShark$48.524.4★
Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market
GarveeLife$34.834.3★
Best Choice Products 10ft 3-Tier Market Patio Umbrella Outdoor Sun Shade with Tilt Crank Lift 8 Ribs for Backyard Deck Poolside Baby Blue
Best Choice Products$64.684.1★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +92.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Seems sturdy”
“Fair price”
“Material feels durable”
“not too big”
“easy to carry”
“Cute color”
“Exactly as described”
“Perfect to keep in the car for unexpected weather”
“Compact as described”
What buyers complain about
“Broke in a week”
“Not well made”
“Also, the handle is way too short”
“hard to open”
“Not Sturdy”
“Way Too Heavy”
“I got drenched with rain”
“Waste of money”
“The handle came off”
“Its not wind proof by any means”