blue shorts
Worth a lookShows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+162.6%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$18.31avg listing price — sweet spot $15–$100
Price range
Great$8.61–$38.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 857K searches
Review moat
Bad5,567.74avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
69 rising
Sellers
95
Top-5 brand share
43%
Open market
52%
- Amazon Essentials10%
- BMJL10%
- CRZ YOGA9%
- ANRABESS8%
- EZRUN6%
- AugIris5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 133 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)
EZRUN$19.414.3★63 rev
BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L RoyalBlue)
BMJL$22.304.4★12,803 rev
AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue
AugIris$24.234.5★388 rev
Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Royal Blue Medium)
Blooming Jelly$20.534.5★1,753 rev
CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Sparkle Blue Medium
CRZ YOGA$25.754.6★3,891 rev
Newest
by launch date
Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36
Wrangler Authentics$26.2358,536 rev
PRETTYGARDEN Womens Summer Shorts Cute High Waist Ruffle Drawstring Wide Leg Comfy Beach Cargo Shorts Running Business Casual Outfits(Royal Blue S)
PRETTYGARDEN$25.47107 rev
BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Blue Plaid)
BMJL$25.6412,803 rev
PRETTYGARDEN Womens Shorts Casual 2026 Summer Elastic High Waist Zipper Button Tailored Shorts Pleated Beach Vacation Clothes (Light Blue Medium)
PRETTYGARDEN$27.07170 rev
GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets
GAYHAY$11.73194 rev
Trending
90-day click momentum
Athletic Running Shorts for Women High Waisted Flowy Shorts Butterfly Summer Gym Workout Golf Active Tennis Skorts(Royal Blue X-Small)
NEXSONIC$19.404.5★
AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue
AugIris$23.174.5★
MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy 2XL
MAGCOMSEN$14.644.4★
TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts Light Blue
TIMEPAY$9.624.1★
Halife Womens Athletic Shorts with Pockets Quick Dry High Waisted Gym Workout Royal Blue Running Shorts S
Halife$21.344.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +162.6% search growth over the last 90 days.Peak months: Jun, Jul, Oct · busiest ÷ quietest = 11.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Comfortable to wear”
“The color is very accurate”
“Affordable price”
“These shorts are nice quality”
“Favorite workout shorts”
“Soft fabric”
“Just enough stretch”
“Very lightweight with good pockets”
“Material is soft”
What buyers complain about
“Too small”
“Not as advertised”
“the stripes are much thicker than the display”
“Thin material”
“Cheap”
“Material was very cheap”
“ugly color”
“Strong chemical smell”
“they were a bit big at the waist”
“also not very flattering”