blue leggings for girls
Skip itSoft demand (-66.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Price range
Good$4.28–$27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,547.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 6% kills the launch gate
Market size
Bad$39K$39K/yr · 178K searches
Growth
Bad-66.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
35
Top-5 brand share
51%
Open market
42%
- Auranso13%
- BOOPH12%
- The Children's Place12%
- Stelle7%
- French Toast7%
- Domee6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 86 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
French Toast Girls Solid Leggings Navy 7-8
French Toast$7.704.4★4,163 rev
The Childrens Place Girls Leggings Tidal 5 Pack L (10/12)
The Children's Place$19.634.6★11,234 rev
BOOPH 5 Pack Girls Leggings Full Length Stretchy Pants Cotton Kids Footless Navy 9-10 Years
BOOPH$27.994.7★347 rev
Domee Girls Cotton Leggings Full Length Solid Pants Pack of 3 Navy Blue 8-9 Years (Manufacturer Size 140)
Domee$15.534.5★349 rev
Auranso Toddler Girls Leggings Basic Full Length Cotton Tights Pants Navy1 7-8 Years
Auranso$10.954.5★997 rev
Newest
by launch date
Amazon Essentials Girls Cotton Stretch Leggings Pack of 2 Black/ Navy Medium
Amazon Essentials$16.8423,385 rev
Amazon Essentials Girls Cotton Stretch Leggings Pack of 2 Navy Large
Amazon Essentials$15.8023,385 rev
Amazon Essentials Girls Cotton Stretch Leggings Pack of 2 Navy 4T
Amazon Essentials$16.2623,385 rev
Amazon Essentials Girls Cotton Stretch Leggings Pack of 2 Black/ Navy 4T
Amazon Essentials$14.9923,385 rev
Moozava Girls Leggings Kids High Waisted Dance Pants Athletic Yoga Workout Running Cheer Gymnastics Tights with Pockets L Royal Blue
Moozava$16.79110 rev
Trending
90-day click momentum
Stelle Girls Athletic Leggings Kids Dance Workout Running Yoga Pants with Hidden Pocket (Capri-Navy 7-8 Years)
Stelle$15.234.7★
Moozava Girls Leggings Kids High Waisted Dance Pants Athletic Yoga Workout Running Cheer Gymnastics Tights with Pockets L Royal Blue
Moozava$16.794.6★
Amazon Essentials Girls Cotton Stretch Leggings Pack of 2 Black/ Navy Medium
Amazon Essentials$16.844.6★
Gnainach Girls Shiny Metallic Leggings Size 10-11 Years Old Shiny Blue Yoga Pants Elastic Soft Clothes for Children Jogging Gym
Gnainach$10.194.4★
Amazon Essentials Girls Cotton Stretch Leggings Pack of 2 Navy 4T
Amazon Essentials$16.264.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 11.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Size was accurate”
“They are very comfortable”
“they are really well made”
“Soft”
“As advertised”
“they have a good elastic”
“Colors are accurate”
“Very comfortable for my dancer to wear on stage or during tumbling”
“There is a deep pocket on each side to carry a key”
“Great for tall thin girls”
What buyers complain about
“they don't have much stretch”
“New Tights Arrived Used”
“Tight and itchy”
“Very thin”
“the 14s dont fit her around the waist”
“The fabric is not a soft cotton even after a couple of washes”
“pilly after they were washed a few times”
“which makes them uncomfortable for all-day wear”
“The material is not soft”
“They also aren't high-waisted”