blue apron
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.94–$36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 176K searches
Review moat
Bad4,824.59avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
45
Top-5 brand share
62%
Open market
34%
- Utopia Kitchen19%
- Syntus19%
- Avalon Kitchen13%
- BeLuyi6%
- Chef Works5%
- AFUN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Syntus Chef Apron for Men Women Kitchen Cooking Apron with Pockets Adjustable Bib Aprons Stain Resistant 1 Pack Nautical Blue
Syntus$10.304.6★631 rev
Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women
Utopia Kitchen$25.344.7★2,242 rev
Syntus 12 Pack Bib Apron Unisex Aprons Adjustable Waterdrop Resistant with 2 Pockets Cooking Kitchen Apron for Chef BBQ Drawing Apron Bulk Nautical Blue
Syntus$29.204.5★5,618 rev
Utopia Kitchen 4 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men Blue
Utopia Kitchen$14.864.6★202 rev
BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)
BeLuyi$9.454.6★392 rev
Newest
by launch date
LilMents Waist Apron with Pockets Retro Kitchen Cleaning Ruffles Half Apron (Light Blue)
LilMents$7.95228 rev
RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron
RUSTIQUE LINENS$20.61274 rev
RUSTIQUE LINENS Navy Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron
RUSTIQUE LINENS$19.71274 rev
NLUS Kitchen Cooking Apron with 3 Pockets Adjustable Bib Apron Chef Aprons for Women Men Navy Blue
NLUS$11.01202 rev
BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)
BeLuyi$9.45392 rev
Trending
90-day click momentum
Encasa XO Aprons for Women with Pockets | Cotton Floral Frilly Chambray Fabric Apron | For Cooking Baking Gardening & Kitchen Use | Stylish Protection - 28x33 in - Blue
Encasa XO$13.664.5★
RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron
RUSTIQUE LINENS$20.614.4★
Adar Universal Cobbler Apron 3 Pack - Unisex Cobbler Apron - 7023 - Navy - R
ADAR Medical Uniforms$34.444.5★
LilMents Waist Apron with Pockets Retro Kitchen Cleaning Ruffles Half Apron (Light Blue)
LilMents$7.954.1★
XEEYAYA Blue Bib Apron for Women Adult Girls Ladies with Pockets - Kitchen Aprons Bulk for Cooking Painting BBQ Grilling Baking
XEEYAYA$16.074.2★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +5.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 8.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent for the kitchen and good quality”
“They are affordable”
“The fit is comfortable for an average size”
“Good material and fits comfortably”
“It was as advertised”
“I like the pockets”
“Comfortable”
“water resistant”
“Perfect Color”
“They are durable”
What buyers complain about
“NOT waterproof”
“I didnt like the material its made of”
“Not well made at all”
“It is super thick”
“All of the pockets are very shallow”
“Loose Straps”
“They run small”
“Too thin, needs to be thicker material”
“Not worth it”
“definitely not absorbent”