blister balm
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Price range
Good$7.40–$29.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,351.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 178K searches
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
80
Top-5 brand share
49%
Open market
44%
- Champion12%
- Reebok12%
- suaskk11%
- Hylaea8%
- Heyoboy7%
- Lapulas7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 99 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
suaskk Womens Athletic Cushioned Anti-Blister Running Ankle Socks 5 Pairs
suaskk$16.324.7★5,479 rev
Lapulas Athletic Ankle Socks Low Cut Cushioned Anti-Blister Running Tab Sports Socks for Men and Women 6Pairs (White M)
Lapulas$14.934.6★12,076 rev
BERING Womens Athletic Running Cushioned Ankle Socks Size 6-9 White 6 Pairs
BERING$16.764.8★17,113 rev
suaskk Womens Athletic Cushioned Anti-Blister Running Ankle Socks 5 Pairs
suaskk$16.364.7★5,479 rev
Dr. Scholls Women Advanced Relief Blisterguard - 2 & 3 Pair Packs Non-binding Cushioned Moisture Management Socks Black 4-10 US
Dr. Scholl's$10.224.5★1,849 rev
Newest
by launch date
Jeasona Womens Golf Ankle Socks Golf Gifts for Women Funny Accessories for Golfers 5-Pack White Cotton Athletic Sports Socks 6-9
Jeasona$16.0128 rev
SukModen Ankle Running Socks Womens 6/12 Pairs Cushioned Athletic Sport Quarter Socks Breathable Moisture Wicking Light Compression 6 White 8-11
SukModen$10.91245 rev
floconssy Ankle Socks for Women Bamboo Viscose White Cushioned Running Socks Low Cut Athletic Short Footies with Heel Tab 5 Pairs Size 6-9
floconssy$10.31229 rev
Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
Niorasen$9.54610 rev
Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
Niorasen$10.41610 rev
Trending
90-day click momentumJeasona Womens Golf Ankle Socks Golf Gifts for Women Funny Accessories for Golfers 5-Pack White Cotton Athletic Sports Socks 6-9
Jeasona$16.014.8★
SukModen Ankle Running Socks Womens 6/12 Pairs Cushioned Athletic Sport Quarter Socks Breathable Moisture Wicking Light Compression 6 White 8-11
SukModen$10.914.6★
Niorasen Merino Wool Hiking Crew Socks for Men & Women Thick Cushioned Anti-Blister Moisture-Wicking Seamless 3 Pairs
Niorasen$13.334.6★
Reebok Womens Socks - 6 Pack Quarter Cut Moisture Wicking Stretch Performance Cushioned Socks for Women (Sizes: 4-10) Size 4-10 All Black
Reebok$14.804.7★
Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
Niorasen$9.544.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Excellent fit”
“they offer solid quality”
“Soft and fluffy,”
“Nice thickness”
“Color is cute”
“Great deal”
“Right amount of cushion”
“Great for workout”
“Comfortable and breathable”
What buyers complain about
“Runs Large”
“Very Thick”
“Not well made”
“already a hole in the toe”
“Fall apart easily”
“Not good for compression socks”
“Material tears easily”
“No cushion”
“Tight at ankles”
“the price is overpriced”