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blippi

Worth a look55/100

blippi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($730K/yr) keeps it on the watch list.

Market/yr

$730K

Growth (1y)

+60.7%

Products

86

Brands

18

was 21 a year ago

Sellers

74

Price range

$3.49–$46.08

Returns

1.6%

Rating

4.6★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
29
×0.30
Growth
53
×0.30
Competition
92
×0.20
Quality gap
29
×0.10
Returns
87
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +60.7% year over year.
212K106KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Competition

71%Blippi
  • Blippi71%
  • eKids5%
  • Jay Franco5%
  • Zak Designs3%
  • AI ACCESSORY INNOVATIONS3%
  • Brush Buddies2%
  • Other (12 brands)11%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 18 brands and 74 sellers compete here.

Brands

18 falling

was 21 a year ago

Sellers

74

Top 5 brand share

87%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big KidsBlippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.934.5★3535%rising
2
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big KidsBlippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.924.5★3535%rising
3
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big KidsBlippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.974.5★3534%rising
4
Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big KidsBlippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids
Blippi$18.824.7★644%rising
5
Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 InchesJay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches
Jay Franco$30.934.8★22,4754%falling
6
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big KidsBlippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$17.834.5★3534%rising
7
Blippi boys Much Fun Quarter Socks Blue 2-4T USBlippi boys Much Fun Quarter Socks Blue 2-4T US
Blippi$8.764.8★6683%falling
8
Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big KidsBlippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids
Blippi$18.914.7★643%rising
9
AI ACCESSORY INNOVATIONS Blippi Backpack for Boys & Girls Kids 15 School Bag Featuring Blippi & His Dinosaur Friends BlueAI ACCESSORY INNOVATIONS Blippi Backpack for Boys & Girls Kids 15 School Bag Featuring Blippi & His Dinosaur Friends Blue
AI ACCESSORY INNOVATIONS$22.234.4★5132%rising
10
Blippi Kids Tablet for Preschool Learning Toddler Tablet with Educational Games and ABC Learning for Toddlers and Fans of Blippi ToysBlippi Kids Tablet for Preschool Learning Toddler Tablet with Educational Games and ABC Learning for Toddlers and Fans of Blippi Toys
eKids$24.774.7★1862%falling
11
Blippi and Meekah Girls 3 Pack Short Sleeve T-Shirts for Toddlers and Little KidsBlippi and Meekah Girls 3 Pack Short Sleeve T-Shirts for Toddlers and Little Kids
Blippi$24.624.6★1532%rising
12
Blippi Toddler Mirrored Sunglasses - Unbreakable Polarized Orange Glasses for Active Kids Ages 2-4 - BPA Free UV ProtectionBlippi Toddler Mirrored Sunglasses - Unbreakable Polarized Orange Glasses for Active Kids Ages 2-4 - BPA Free UV Protection
Blippi$27.814.6★972%rising
13
Blippi Kids LED Watch Interactive Teaching Tool with Fun LED Lights Durable Blue Strap Educational Screen TimeBlippi Kids LED Watch Interactive Teaching Tool with Fun LED Lights Durable Blue Strap Educational Screen Time
Accutime$11.734.5★4192%falling
14
eKids Blippi Book Toddler Toys with Built-in Preschool Learning Games Educational Toys for Toddler Activities for Fans of Blippi Toys and Gifts(Multi Color)eKids Blippi Book Toddler Toys with Built-in Preschool Learning Games Educational Toys for Toddler Activities for Fans of Blippi Toys and Gifts(Multi Color)
eKids$29.344.7★1,8742%falling
15
Delta Children - Blippi Cozee Buddy Flip-Out Kids Chair BlueDelta Children - Blippi Cozee Buddy Flip-Out Kids Chair Blue
Delta Children$40.964.6★8912%falling

Product shelf

All 86 tracked products in this niche.

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi

$19.934.5★353 reviews

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi

$19.924.5★353 reviews

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi

$19.974.5★353 reviews

Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids

Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids

Blippi

$18.824.7★64 reviews

Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches

Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches

Jay Franco

$30.934.8★22,475 reviews

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids

Blippi

$17.834.5★353 reviews

Blippi boys Much Fun Quarter Socks Blue 2-4T US

Blippi boys Much Fun Quarter Socks Blue 2-4T US

Blippi

$8.764.8★668 reviews

Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids

Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids

Blippi

$18.914.7★64 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits good”

Quality-Overall17%

“Excellent quality”

Fun/Entertainment Experience8%

“Great Toy”

Color6%

“vibrant colors”

Value For Money5%

“Good Value”

Advertised Vs Actual Product4%

“Exactly as described”

Durability4%

“They are very durable”

Gifting Purpose4%

“Great gift”

Soft Feel4%

“the bristles are soft”

Material Quality3%

“durable material that fits great”

What buyers complain about

Size-Overall22%

“Made small”

Quality-Overall12%

“Overpriced for the quality”

Durability9%

“it breaks with normal use while trying to put it on”

Value For Money9%

“Not worth the price”

Functionality-Overall5%

“Doesnt work”

Water Resistance4%

“Water doesnt get inside easily unless its submerged”

Color3%

“The hat is more brown or dull dark orange, the suspenders and tie are neon orange, very bright”

Audio Quality3%

“Its ok. Daughter didnt like the product the sound was a little loud”

Absorbency2%

“No absorbency”

Advertised Vs Actual Product2%

“I didnt read the description or reviews”

Top return reasons

  • Size-Overall47%
  • Value For Money6%
  • Functionality-Overall5%
  • Advertised Vs Actual Product4%
  • Material Quality3%
  • Color3%
  • Length3%
  • Quality-Overall2%
  • Product Condition2%
  • Defective Material/Parts2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.