blackhawks hat
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Great$12.49–$51.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great224.18avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$27K$27K/yr · 70K searches
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
24
Top-5 brand share
96%
Open market
3%
- AMERICAN NEEDLE75%
- 477%
- ZHATS5%
- Outerstuff5%
- ZAPPED HEADWEAR3%
- New Era2%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-CBH-BLK)
AMERICAN NEEDLE$26.954.7★727 rev
AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-CBH-BLK)
AMERICAN NEEDLE$30.225.0★10 rev
AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Chicago Blackhawks Ivory/Black (43572A-CBH)
AMERICAN NEEDLE$38.284.6★120 rev
AMERICAN NEEDLE Officially Licensed NHL Chicago Blackhawks Snapback Hat Embroidered Logo Flat Brim Black/Red
AMERICAN NEEDLE$33.124.5★143 rev
AMERICAN NEEDLE Ravenswood Officially Licensed NHL Team Mesh Hat Chicago Blackhawks Ivory/Dark Red (43422A-CBH)
AMERICAN NEEDLE$43.314.5★221 rev
Newest
by launch date
NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Chicago Blackhawks)
Outerstuff$17.0235 rev
![Premium Medium Profile Baseball Cap for Men [Blackhawk Model] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Brown Old School Camo](https://m.media-amazon.com/images/I/41+66B1nhJL.jpg)
Premium Medium Profile Baseball Cap for Men [Blackhawk Model] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Brown Old School Camo
ZAPPED HEADWEAR$24.312 rev
AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-CBH-BLK)
AMERICAN NEEDLE$26.95727 rev
AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-CBH-BLK)
AMERICAN NEEDLE$30.2210 rev
AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-CBH-BLK)
AMERICAN NEEDLE$27.8049 rev
Trending
90-day click momentum
Adult Chicago Blackhawks New Era Black 59FIFTY Fitted Hat - Mens
New Era$47.790.0★
Unisex American Flag Sun Visors Hat with Brown Fake Spiked Hair Novelty Wig Adjustable Baseball Cap Golf Hat
Malaxlx$14.934.5★
47 Chicago Blackhawks Mens Womens Trawler Clean Up Adjustable Strapback Black Hat with Team Color Logo
47$34.135.0★
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Chicago Bears)
New Era$39.774.7★
![Premium Medium Profile Baseball Cap for Men [Blackhawk Model] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Ocean Blue](https://m.media-amazon.com/images/I/3126NWhux6L.jpg)
Premium Medium Profile Baseball Cap for Men [Blackhawk Model] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Ocean Blue
ZAPPED HEADWEAR$24.755.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits good on an adult head too”
“The adjustable strap is big enough for a man”
“That its comfortable”
“Great value for the money”
“Looks good and keeps your head & ears warm”
“Keeps shape and color”
“Keeps shape and color”
What buyers complain about
“Does not look like photo”
“Too small”