black zip up jacket
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$35.05avg listing price — sweet spot $15–$100
Price range
Great$10.64–$123.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$332K$332K/yr · 4.3M searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,452.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Returns
Bad9.8%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
230
Top-5 brand share
75%
Open market
23%
- Columbia63%
- Amazon Essentials4%
- MAGCOMSEN4%
- Meanzoo2%
- PRETTYGARDEN2%
- Dqbeng2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 165 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$57.924.7★2,665 rev
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★18 rev
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium
Columbia$34.694.7★53,425 rev
Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium
Columbia$73.960.0★0 rev
Columbia Mens Silver Ridge Utility II Short Sleeve Black Large
Columbia$56.824.6★18 rev
Newest
by launch date
Columbia Mens Trinity Logo Belt-Casual Dress with Single Prong Buckle for Jeans Khakis
Columbia$10.6516,596 rev
Wrangler Authentics Womens Stretch Denim Jacket Black Large
Wrangler Authentics$40.1223,529 rev
Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets
Columbia$28.519,767 rev
Columbia Unisex-adult Military Web Belt-Adjustable One Size Cotton Strap and Metal Plaque Buckle
Columbia$15.5912,247 rev
HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.85158 rev
Trending
90-day click momentum
Columbia Unisex PFG Logo Mesh Snap Back Tusk/Shark/Redfish One Size
Columbia$20.314.8★
Columbia Mens Arctic Crest Hybrid Full Zip Black X-Large
Columbia$95.415.0★
Columbia Unisex Kids Skien Valley Cargo Pants (Little Kid/Big Kid) City Grey Medium
Columbia$59.980.0★
HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.854.5★
Columbia Mens Spire Valley Hooded Windbreaker Everblue/Dark Stone/Marine Light Medium
Columbia$41.354.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“The quality was solid”
“So comfortable”
“Really nice lightweight jacket”
“keeps me extremely warm”
“Good Value”
“Its soft”
“the color is nice”
“Good material”
“Cute style”
What buyers complain about
“Too Long”
“Low quality”
“Zipper defective”
“Material not as expected”
“Very short and thin material”
“Darker gray than shown”
“No pockets”
“Broke in the first day”
“Smell is weird”
“Super thin”