black trench coat
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$54.11avg listing price — sweet spot $15–$100
Price range
Great$28.40–$118.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,202.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 2.5M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.7%90-day search growth — must beat 0% to launch
Returns
Bad21.1%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
56
Top-5 brand share
39%
Open market
56%
- FARVALUE10%
- The Drop9%
- Tankaneo8%
- Makkrom7%
- Orolay6%
- poonyfesh5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 205 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat
Steve Madden$50.004.6★70 rev
Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt
Makkrom$46.994.0★2,031 rev
Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt
Makkrom$47.154.0★2,031 rev
Farktop Womens Oversized Long Trench Coat Double Breasted Lapel Windproof Overcoat with Belt
Farktop$44.364.2★864 rev
Saodimallsu Women Crop Double Breasted Trench Coat Raglan Sleeve Work Office Cropped Jacket With Pockets
Saodimallsu$42.484.3★1,109 rev
Newest
by launch date
Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black Medium
Calvin Klein$85.6055 rev
Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black X-Large
Calvin Klein$84.9755 rev
poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel Large
poonyfesh$52.34478 rev
poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel X-Large
poonyfesh$54.80478 rev
iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Khaki M)
iCreek$46.19223 rev
Trending
90-day click momentum
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Tan-M)
Dqbeng$42.894.5★
Betusline Womens Double Breasted Short Trench Coat with Belt Off White 2XL
Betusline$44.744.3★
poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel X-Large
poonyfesh$54.804.2★
Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black X-Large
Calvin Klein$84.974.3★
TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)
TICONN$31.604.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fits to the size that we selected”
“Excellent quality”
“Cute & stylish”
“Perfect lightweight jacket”
“Excellent material”
“Very warm”
“Excellent price”
“Cute color”
“Very comfortable”
“It provides excellent protection from cold weather”
What buyers complain about
“Fit is loose”
“seems flimsy and not a good material”
“The sleeves are very short”
“definitely lacking in quality construction”
“Looks expensive”
“description is misleading”
“It did arrive a little wrinkled”
“heavy and bulky”
“Too tight around shoulders”
“Poor quality and wrong color”