black sun hat
Worth a lookShows demand growing +108.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+108.8%90-day search growth — must beat 0% to launch
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Great$7.22–$50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,421.39avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.4%return rate — above 6% kills the launch gate
Market size
Bad$62K$62K/yr · 125K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
44
Top-5 brand share
49%
Open market
47%
- FURTALK15%
- Senker Fashion15%
- NPJY9%
- Lanzom5%
- EW East Water5%
- PFFY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black
NPJY$13.124.1★863 rev
Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Black
Senker Fashion$15.244.2★1,031 rev
Beach Sun Hats for Women Wide Brim Straw Hat Floppy Packable UPF 50+ UV Protection with for Summer Black
EW East Water$20.624.5★454 rev
Lanzom Womens Wide Brim Straw Hat Big Floppy Foldable Roll up Cap Beach Sun Hat UPF 50+(Twine-Black)
Lanzom$19.624.5★8,375 rev
Sun Hats for Women Gardening Hat Wide Brim Ponytail Beach Sun Protection Breathable Cotton Summer Hat with Fold-Up Brim Black
Hatiis$18.224.5★2,097 rev
Newest
by launch date
Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ Black
Senker Fashion$11.7377 rev
Senker Fashion Sun Hats for Women Men Waterproof Packable 2 in 1 UV Protection Sunhat for Summer Hiking Outdoor Garden Black
Senker Fashion$7.5533 rev
Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Black
Senker Fashion$16.827 rev
Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Black
Rosoz$14.2532 rev
HONGTEYA Bucket Sun Hats for Woman Men Cotton Packable Summer Beach Sun Bucket Hats for Women Men Fishing Outdoor Vacation Black
HONGTEYA$9.56117 rev
Trending
90-day click momentumSun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Black
Rosoz$14.254.1★
Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ Black
Senker Fashion$11.734.1★
Sun Hats for Women Straw Hats UPF 50+ UV Sun Protection Wide Brim Packable Foldable Bowknot Womens Beach Hat for Summer Travel Black
Clothirily$16.554.2★
Senker Fashion Sun Hats for Women Men Waterproof Packable 2 in 1 UV Protection Sunhat for Summer Hiking Outdoor Garden Black
Senker Fashion$7.554.0★
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black
NPJY$13.124.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +108.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits my big head comfortably”
“Product is extremely reliable”
“also great for style”
“Looks just as pictured”
“Great value”
“- Hat was comfortable”
“Super light and breathable”
“The cotton material feels comfortable”
“Great for in the pool or on the beach”
“Convenient & packable”
What buyers complain about
“Fit is horrible”
“The string broke as soon as I put it on”
“Oddly shaped”
“Secondly, the item is a cheap piece of crap”
“It arrives wrinkled”
“flimsy”
“Does not look like photos”
“Not durable”
“material looks and feels cheap”
“comes folded with bends in it”