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54

black soccer shorts women

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 26Growth 87Conversion 5Competition 95Returns 22Price range 69Avg price 83Brand share 29Review moat 60Quality gap 68

Competition

Incredible19%

top-5 click share — an open shelf

Growth

Great+91.1%

90-day search growth — must beat 0% to launch

Avg price

Great$18.01

avg listing price — sweet spot $15–$100

Price range

Good$8.22–$30.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,110.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$108K

$108K/yr · 1.4M searches

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

80

Top-5 brand share

87%

Open market

11%

  • adidas64%
  • Plameil8%
  • Amazon Essentials7%
  • MakeMeChic7%
  • Cameway2%
  • Champion2%
  • Open — no brand owns it (19 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 107 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +91.1% search growth over the last 90 days.
60K40KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit as expected”

Comfort-Overall18%

“Comfortable and flattering”

Quality-Overall5%

“Good quality”

Material Quality5%

“Lightweight material”

Exercise/Sports Suitability5%

“They are sporty and fun”

Pockets/Compartments4%

“Love the zipper pockets”

Color4%

“Cute colors”

Value For Money3%

“Great deal”

Soft Feel3%

“The fabric is silky smooth and thin, great against the skin and will dry quickly when wet”

Weight Light3%

“The fabric is lightweight”

What buyers complain about

Size-Overall30%

“Runs large”

Material Quality8%

“the material is not soft at all ad they are not made well”

Pockets/Compartments4%

“They don't have pockets”

Waist Fit4%

“tight at waist”

Thin4%

“The 3 I received today are very thin”

Comfort-Overall3%

“Not the most comfortable”

Thickness2%

“I thought they would be more structured / thicker material”

Color2%

“I wish the dark blue”

Transparency2%

“not see through like some others”

Quality-Overall1%

“not of good quality”

Top return reasons

Size-Overall52%
Waist Fit10%
Length10%
Thigh Fit4%
Material Quality4%
Inseam Fit4%
Hip Fit2%
Advertised Vs Actual Product2%
Thin2%
Pockets/Compartments2%