black shades for men
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Growth
Great+61.3%90-day search growth — must beat 0% to launch
Avg price
Great$99.40avg listing price — sweet spot $15–$100
Market size
Good$287K$287K/yr · 203K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 6% kills the launch gate
Review moat
Bad5,154.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.57–$388.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
38
Top-5 brand share
75%
Open market
22%
- Ray-Ban57%
- WearMe Pro5%
- MEETSUN4%
- OUKEMAX4%
- SOJOS4%
- PolarSpex3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ray-Ban RB2140 Original Wayfarer Square Sunglasses Black/G-15 Green 50 mm
Ray-Ban$141.064.5★7,937 rev
Ray-Ban RB2140 Square Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasess G-15 Green Lens
Ray-Ban$173.564.8★43 rev
Ray-Ban RB2140 Square Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasess G-15 Green Lens
Ray-Ban$166.204.5★48 rev
OUKEMAX Sunglasses-women Polarized Sunglasses-womens: Trendy Sun Glasses polarized UV400 Protection Fashion Sun glasses
OUKEMAX$14.154.5★936 rev
Ray-Ban RB2140 Original Wayfarer Classic Square Shape Sunglasses With Eyewear Kit Bundle - High Bridge Fit - Ideal Formal and Casual Wear Square Sunglasses
Ray-Ban$183.734.6★120 rev
Newest
by launch date
Ray-Ban RB2140F Original Wayfarer Classic Low Bridge Fit Square Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Green Lens
Ray-Ban$177.387 rev
Ray-Ban RB2226F 601/B1 57MM Black/Dark Grey Square Sunglasses for Men for Women
Ray-Ban$130.735 rev
Adodun Retro Polarized Sunglasses for Womens Men Square Driving Shades UV Protection
Adodun$19.4141 rev
goodr Bosleys Basset Hound Dreams Polarized Sunglasses Medium Sized (OG) Brown Translucent Frames with Brown Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$28.149,018 rev
Reglaaly Polarized Sunglasses for Women Trendy Womens Sunglasses Classic Retro Designer Sun Glasses UV Protection Shades Tortoise/Brown Lens
Reglaaly$9.74525 rev
Trending
90-day click momentumRay-Ban RB2226F 601/B1 57MM Black/Dark Grey Square Sunglasses for Men for Women
Ray-Ban$130.735.0★
Ray-Ban RB2140F Original Wayfarer Classic Low Bridge Fit Square Shape Non-Polarized Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Green Lens
Ray-Ban$177.385.0★
Ray-Ban RB4165 Justin 710/13 51MM Rubber Light Havana/Brown Gradient Square Sunglasses for Men for Women
Ray-Ban$154.374.4★
Ray-Ban RB2132 NEW WAYFARER CLASSIC POLARIZED Square Shaped Sunglasses for Men & Women Includes Official Rayban Eyewear Kit Ideal Formal & Casual Wear Sunglasses Blue Lens
Ray-Ban$154.264.4★
Adodun Retro Polarized Sunglasses for Womens Men Square Driving Shades UV Protection
Adodun$19.414.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Well-made and affordable”
“not too tight”
“Comfortable fit”
“Great style”
“Awesome shades”
“feels lightweight on my face”
“As described”
“Great durability”
“The actual frame of the glasses seem very sturdy”
What buyers complain about
“Run big”
“Cheaply made”
“Broke quickly”
“not worth the price”
“Product doesnt meet expectations”
“Not color as shown”
“Too fragile”
“style of frame only fair”
“Material feels flimsy”
“Battery Failed After Only 6 Months — Extremely Disappointed”