black shades
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($6.09–$430.54) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay5.3%return rate — above 6% kills the launch gate
Market size
Okay$107K$107K/yr · 222K searches
Review moat
Okay3,981.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.09–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
50
Top-5 brand share
49%
Open market
42%
- Dollger12%
- miyya10%
- aisswzber9%
- Joopin9%
- LYZOIT9%
- SOJOS8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dollger Square Oversized Sunglasses for Women Men Trendy Fashion Flat Top Big Black Frame Shades Large One Piece Shield Shades with UV400 Protection for Driving
Dollger$12.814.6★5,960 rev
Joopin Oversized Sunglasses Womens Trendy Polarized Big Black Sun Glasses for Woman UV Protection Retro Ladies Large Square Shades Sunnies
Joopin$12.624.5★26,791 rev
aisswzber Womens Chic Square Oversized Sunglasses Big Large Wide Fashion Shades for Women Men 100% UV Protection
aisswzber$8.604.4★436 rev
miyya Bug Eye Oversized Polarized Sunglasses Womens Trendy Retro Sun Glasses for Women 2025 Oversized UV Protection Shades
miyya$9.604.6★992 rev
miyya Oversized Polarized Sunglasses Women Trendy Retro Sun Glasses for Women 2025 Oversized Shades
miyya$10.654.4★693 rev
Newest
by launch date
GRFISIA Trendy Oversized Shield Sunglasses for Women Men Retro Thick Aviator Shades Fashion Sunnies for Driving Travel UV400
GRFISIA$13.5420 rev
Mriendao Oversized Sunglasses for Women Big Large Frame Wrap Around Sun Glasses Trendy Retro UV Protection Cool shades
Mriendao$15.039 rev
TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400
TYA$15.1553 rev
VANLINKER Oversized Aviator Square Sunglasses Womens Men Trendy One-Piece Polarized Lens Retro Futuristic Mask Shades VL9888 Black Frame Brown Lens
VANLINKER$15.8625 rev
yayaboqu Oversized Square Sunglasses for Women Retro Fashion UV Protection Black Frame with Grey Lenses (Classic Black)
yayaboqu$6.0922 rev
Trending
90-day click momentum
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.544.1★
GRFISIA Trendy Oversized Shield Sunglasses for Women Men Retro Thick Aviator Shades Fashion Sunnies for Driving Travel UV400
GRFISIA$13.544.1★
TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400
TYA$15.154.5★
FEISEDY Polarized Sunglasses for Women Classic Vintage Square Wraparound UV400 Protection Shade B0309 Black/Grey
FEISEDY$16.104.5★
Mriendao Oversized Sunglasses for Women Big Large Frame Wrap Around Sun Glasses Trendy Retro UV Protection Cool shades
Mriendao$15.033.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“liked the size”
“are good quality UV”
“Good value for money”
“Perfect shape”
“So comfortable”
“Good shades”
“Exactly as described”
“They feel lightweight on the face”
“durable and good quality and i love that they are a snug fit and they even come with a pouch and cleaning rag”
“The glasses are sturdy”
What buyers complain about
“Really big”
“dont last”
“Not well made”
“Waste of money”
“Cheap material”
“flimsy”
“Everything is not what is advertised”
“Very uncomfortable to wear”
“Bulky”
“The Bluetooth/connectivity is horrible”