black parasol
Worth a lookShows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.81avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Growth
Great+73.2%90-day search growth — must beat 0% to launch
Review moat
Good734.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.47–$139.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 6% kills the launch gate
Market size
Bad$94K$94K/yr · 230K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
43
Top-5 brand share
48%
Open market
46%
- Gothic Rebel18%
- Milcraft9%
- URAWESO9%
- VampireFreaks7%
- VIVI SKY6%
- OTOTO6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milcraft Travel Umbrella Folding UV Resistance Princess Lace Parasol Umbrellas Sun Umbrella for Women Girls
Milcraft$18.784.4★780 rev
URAWESO Black Lace Parasol Goth Lolita UV Blocker Gothic Umbrella for Witch Cosplay Victorian Wedding Travel Halloween Decor (Flower Printed Lining)
URAWESO$19.734.3★520 rev
VIVI SKY Pagoda Peak Old-fashionable Ingenuity Umbrella Parasol (black)
VIVI SKY$23.764.6★2,996 rev
OTOTO NEW! Spookula Vampire Folding Collapsible Umbrella Unique Goth Accessories Cool Gifts Gothic Black and White Cute Rain Umbrella Spooky Halloween
OTOTO$20.654.6★877 rev
DS. DISTINCTIVE STYLE UV Umbrella Skull Parasol Folding Umbrella Automatic Open and Close Sun Umbrella for Walking with Black Anti-UV Rubber Layer
DS. DISTINCTIVE STYLE$18.854.6★173 rev
Newest
by launch date
Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy (Off White)
Gothic Rebel$36.0467 rev
Garneck Black Lace Parasol Umbrella for Women Girl: Gothic Vintage Ruffle Umbrella for Tea Party - Romantic Bridal Parasol for Weddinng Costume Accessory Photography Prop
Garneck$13.861 rev
Gothic Rebel Red Ritual Heart of Darkness Pagoda Umbrella Artisan Vampire Design
Gothic Rebel$35.9428 rev
Queekay Halloween Pagoda Umbrella Purple and Black Stained Glass Gothic Umbrella Waterproof Windproof UV Protection Parasol for Halloween Birthday Gift
Queekay$27.3514 rev
Hamibus Lace Parasol Umbrella for Adult Women 24 Inch Vintage Ruffle Lace Parasol Elegant Laces Sunshade for Wedding Styling Photography Tea Party & Formal Events (Black)
Hamibus$23.3315 rev
Trending
90-day click momentum
Ipetboom Vintage Lace Umbrella 19.68In Wedding Parasol with Sturdy Frame Elegant Bridal Photo Prop for Stage Performances and Romantic Events
Ipetboom$16.930.0★
Honeystore Princess Lace Ultraviolet-Proof Folding Umbrella Anti-uv Dome Parasol Black
Honeystore$24.604.3★
WENDIN Vintage Foldable Lace Parasol Gothic Umbrella rain Anti-uv Protection parasol sunblock umbrella dome Photo Props girls women lace umbrellas (Auto-Black)
WENDIN$19.874.5★
VampireFreaks Batwing Pagoda Umbrella (Black and Gray)
VampireFreaks$32.554.5★
VampireFreaks Batwing Pagoda Umbrella (Black and Orange)
VampireFreaks$32.684.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.2% search growth over the last 90 days.Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This umbrella is so pretty and great quality”
“Sturdy and Beautiful”
“Great construction”
“Great value”
“held up great”
“Wind resistant”
“size-wise its fine”
“I have gotten so many kudos about the style”
“Exactly as advertised very fun”
“Beautiful colour”
What buyers complain about
“mine broke today”
“Very large”
“Very cheaply made and very small”
“nearly impossible to close it back up”
“Not very sturdy”
“It doesntlook exactly like the image”
“overall it's cute, only complaint is that it's not colored underneath like in the listing, only silver”
“Not for heavy wind”
“not for use mine came in with a hole in it”
“that did not work”